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It really is the year of video

Everywhere that you look right now there is video. Everyone is talking about video, every platform is competing to own video, new video formats are being created and developed for social channels and brands are all trying to use video in new and innovative ways. Basically, if video is not part of your marketing plan…

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How to ace your content calendars

A reoccurring question we’re asked is: what should go into my content calendar? Followed by: is there advice you can share with us? Or: what rules do you work to? So here it is. 15 steps that will help you to ace your content calendar: For example, if revenue growth is the ultimate goal, then…

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Content for your community

The idea behind curation is to link and/or excerpt the work of others. Therefore, social has always been about content curation, but most businesses don’t have the time, staff, skill set or budget to regularly publish great content and that’s where content curation comes in. Why curate content? Audiences do not care for brands that ceaselessly…

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Are you ready for VR?

Back in Q1, 2014, Mark Zuckerburg announced Facebook’s $2.5 billion acquisition of Oculus VR, signalling his intention to bring virtual reality into mainstream digital life. Two years on and Facebook have finally begun taking pre-orders for Oculus Rift. That’s right you can now place pre-orders for this highly anticipated virtual reality headset, with shipment due…

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New Year, New Tech, New Content Opportunities

With the new year come new trends…yada yada yada yes. But there’s no denying, as we try to keep up with the cascading popularity of the annual Consumer Electronics Show or #CES2016, that there are some highlights of this year’s show that hold clear opportunities for the future of content creation and digital engagement. Some…

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Are media companies in danger?

New services like Facebook’s Instant Articles and Snapchat’s Discover allow publishers to host and monetise content on third-party social media platforms, without the need for users to click through to their site. Media publishers are currently uploading content on social media platforms in the hope users will click back to their site, but a new…

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Not just another Star Wars blog

For many of you, tomorrow is the long awaited day. That’s right – there is only one more sleep until the theatrical release of the highly anticipated 7th Star Wars film – The Force Awakens! Unless you have been living under a rock, you will have noticed that (much to Disney’s delight), there has been…

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