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How’s Your Facebook Relevance Score?

Facebook is as much an evolving ecosystem of data as ever before. We proactively share what we care about with people we care about at some of the most revealing levels of intimacy. It is no wonder that among such an environment of personal information, marketers can use this data to achieve some of the…

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What is Project Lightning?

Recently there has been a lot of talk about Twitter’s supposedly secret upcoming feature, Project Lightning, and it’s easy to see why. What we do know is that it will curate and display events-based content in rich feeds which will be visible whether the user is logged into Twitter or not. The feature will be…

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10 Takeaways from Social Media World Forum

If you are a regular to the immediate future blog or follow us on Twitter then you will know that we were very much behind #SMWF last week. I was there, taking selfies, storming the stage, speaking on a panel but most importantly networking and talking to industry peers about what they are working on,…

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Measuring website content performance for success

What is the ‘best’ performing blog? Which piece of content performs the best on my website? What should we make more of? These are all questions I am used to hearing from clients. There are a number of ways to measure ‘success’ and ‘performance’ but before doing so you need to ask yourself, “What do…

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3 Top Tips to Ace Brand Storytelling in Social

  “We are, as a species, addicted to story. Even when the body goes to sleep, the minds stays up all night, telling itself stories.” – Jonathan Gottschall, The Storytelling Animal American author and journalist, Ernest Hemingway once made a $10 bet with some writer friends that he could write a powerfully emotive novel in…

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Social Video Infographic

Video killed the erm, everything star. There is no question that video is the future of content marketing and by proxy social media or that by 2017 video will account for 69% of all consumer internet traffic worldwide. As video dominates marketing strategies left right and centre it can be hard to keep up with the tools and limitations…

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