tweet

#ByeBye @Replies?

Rumours are circulating the net of Twitter’s planned revamp and eventual elimination of the platform’s most prominent symbols, the #tag and @reply.  With conjecture that testing is well underway, we take a look at what the change could spell for brands. Testing and updates to the functionality of our favourite social networks come as no…

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content

Do you know the branded content possibilities?

Best of Branded Content Marketing: 10th Anniversary Edition from Justin Kirby I know everyone is talking about content. But I urge you to take time to read the eBook, Branded Content Marketing. For a start it is free.  Better still, it collates the very best insight, thinking and case studies from around the world. According…

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jelly

Are brands ready for Jelly?

Before Destiny’s Child ‘Bootylicious’ starts playing in your head… stop! I’m referring to a different sort of Jelly – the question-and-answer app launched in 2014 by Twitter co-founder Biz Stone which has already become the 76th most downloaded app in the UK. What is Jelly? Jelly is a social media app which is founded on the…

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b2b

Collaboration: the key to B2B lead generation

The way consumers purchase products has changed. The internet, and particularly social media, has transformed the ways in which consumers buy and research products. No longer do you simply walk into a shop and purchase a product you have never used before. Consumers are researching the product online: reading reviews, comparing price points, consulting blogs…

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lego

Brands using social media to cash in on Sochi 2014

2012 Summer Olympics in London, affectionately coined as the ‘Twitter Olympics’, saw the use of social media as a tool to bridge the gap between athletes and their fans. Social has garnered a new kind of enthusiasm around the Olympic Games, changing the way we consume and talk about the competition. The games have really come…

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cheerio

The best Valentine’s Day campaigns across social media

It’s 14th February, which means one thing… Valentines Day! Brands are celebrating in full effect, but which ones should you be looking out for? And are you getting involved? The UK population will be spending an estimated £595 million this Valentine’s Day, with many consumers choosing to purchase gifts via their smartphone. With social media…

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tube

Don’t be struck down by the #tubestrike!

Social media has been bringing humour into a somewhat dismal situation as commuters take to social media, specifically Twitter, in the wake of the London tube strikes. Surprisingly the sentiment has not been quite as negative as expected. I’m sure many of you have seen signs of chaos, with endless queues of commuters attempting their…

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