Melting cars, skyscrapers and social media

For a couple of days now I’ve been reading City AM‘s passionate reports on my way to work, about one of the latest scandals in London’s City. This time it is nothing to do with the usual hype around investment banks, bonuses, interest rates and share prices. It is the Walkie Talkie. The skyscraper that…

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Social media: It’s all about the images!

Photography has become huge, with 10% of photos in the history of the world being taken in the last 12 months! But do you know how important photos are to your online presence? by klynnetrabue. Explore more infographics like this one on the web’s largest information design community – Visually. Not only are there millions…

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More about Google+, Authorship and SEO

Any business, alert and looking to drive natural search is already running Google+ and Facebook accounts at the moment. Facebook because people are using it and Google+ because it is this persistent beast, which is ignoring popularity and instead providing fantastic ingredients for functionality and the ability to make you or your brand more famous.…

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Content Marketing – Making the Most of What You Have

Content is being created…quickly and in quantity! There is a vast amount of content being created in today’s world. Content makes the internet work and every second of every day ‘we’ are creating more content. Now in 2013, 9 out of 10 marketers are using content marketing, according to the Content Marketing Institute. 87% of…

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Social marketing case study: McDonald’s your questions

Corporate communication is undergoing rapid change. As a rule of thumb, the challenge for large businesses is to maintain a genuinely personal approach to the customer, despite the sheer volume of enquiries, whilst keeping in line with the overall marketing strategy. Web solutions, intertwined with thought-through social elements provide a thrilling opportunity for firms to…

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