To schedule or not to schedule?

Are you struggling to find time to do everything you want to on social media? It’s not uncommon that in a busy day with meetings, planning and everything else, social media can sometimes slip down the list of things to do… However, luckily, there are ways to help. Why would you schedule posts/tweets? There is…

Read More

Why summer is a good time to reassess your social media presence

With the sunny weather dominating London’s climate for the last couple of weeks, the social media world has somewhat quietened. For many people this is a time of holidays, parks, ice cream, beaches, festivals, BBQs and generally taking a rest from the constant flow of data that surrounds our culture. Group activity on LinkedIn reflects…

Read More

Content Marketing – Making the Most of What You Have

Content is being created…quickly and in quantity! There is a vast amount of content being created in today’s world. Content makes the internet work and every second of every day ‘we’ are creating more content. Now in 2013, 9 out of 10 marketers are using content marketing, according to the Content Marketing Institute. 87% of…

Read More

3 LinkedIn groups worth your attention

With the popularity of LinkedIn Groups growing alongside the other conversation platforms, such as LinkedIn Today and company pages, it has become a considerable challenge to identify the most relevant groups to join. Let’s say you are an IT professional looking to network with your peers… How do you go about choosing the right group?…

Read More

3 ways Everything Everywhere uses LinkedIn to its benefit

LinkedIn has become the corporate equivalent of Facebook. It is difficult to find a major brand that still has not activated its presence on the platform. And yet, being on LinkedIn is not the same as using it to its full potential. Everything Everywhere ticked at least 3 boxes of successful LinkedIn usage. Let’s explore…

Read More

The John F Kennedy approach to content strategy

“Ask not what your country can do for you; ask what you can do for your country” Kennedy’s inauguration speech was as relevant to the American people in 1961 as it is to the content marketer in 2013. Why? Substitute the word ‘country’ with ‘audience’ and you’ll see. Because a successful content strategy isn’t self-centric.…

Read More

3 tips from viral Slideshare presentations

Slideshare is a great and often overlooked platform. Claiming 60 million monthly visitors, it allows users to upload visual presentations and easily share them. Over time Slideshare has evolved into a thriving social media site in itself. Users are keen to ‘like’, download and share presentations and, similarly to YouTube, the site is somewhat addictive.…

Read More