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AppleMusic – A Multichannel Narrative

The quality of today’s brand engagement is seeing owned content and publishing flourish at rates and volumes almost unseen before. Out of all the most current HD, Hi-Res, 3V, native-video, animated gif and micro-moment storytelling the most creative, responsive, quality-consistent and to-the-second content is winning. Some of the worlds hottest music, movie and er… Taco…

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Christmas in July

  No, this isn’t another blog about Amazon’s Prime Day. Nor is it a battle-cry for us all to dress in red suits and feast on plates of Turkey during the height of summer. I’m exploring why the brands who have Christmas ‘locked down’ in July, thrive in H2. The banking crisis of 2008 forced…

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Navigating The Chinese Social Media Landscape

On the 14th September 1987, the first email was sent from China to an international academic network. “Across the Great Wall,” the email proudly proclaimed, “we can reach every corner in the world.” Ironic, considering that the Chinese government has since blocked over 2,700 websites including Google, Facebook, Instagram, Twitter, Soundcloud, Vimeo, BBC and The…

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Cannes Lions – big brands discuss their content strategy    

Amongst the many things discussed last week at Cannes Lions was how big brands communicate to their multiple audiences online and how to promote campaigns and story-telling effectively throughout multiple platforms. Talking to multiple audiences is a common issue for many brands and makes deciding what to post, what tone to use and when to…

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Cashtags in a bit of a hash?

Anyone who uses Twitter will know there are several keystrokes that can spice up the reading experience, and most importantly, add value. Handles (@) identify individuals or their companies on the micro-blogging site, and hashtags (#) provide a topical marker or context, allowing readers to discover more content on a subject that interests them, while…

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Measuring website content performance for success

What is the ‘best’ performing blog? Which piece of content performs the best on my website? What should we make more of? These are all questions I am used to hearing from clients. There are a number of ways to measure ‘success’ and ‘performance’ but before doing so you need to ask yourself, “What do…

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3 Top Tips to Ace Brand Storytelling in Social

  “We are, as a species, addicted to story. Even when the body goes to sleep, the minds stays up all night, telling itself stories.” – Jonathan Gottschall, The Storytelling Animal American author and journalist, Ernest Hemingway once made a $10 bet with some writer friends that he could write a powerfully emotive novel in…

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