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Story time is the key to persuasion

Let me tell you a story… The centrepiece of all business is persuasion, and the greatest vehicle to persuade is storytelling. So is it really a surprise to anyone that the Stories format is growing 15 times faster than newsfeed as a device for people to reach their audiences (and advertise to them), and for people to feel closer…

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Why lifestyle content is important for brands

  As marketeers it’s our job to advertise a product or a brand to the masses, but what we sometimes forget is that we also need to be engaging. One of best and easiest ways to do this is to use more lifestyle content, that could be videos, images or written content. Lifestyle content allows…

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