content conundrum

Solving the content marketing conundrum

Marketers are spending more money on content marketing than ever before. But without a clear content strategy how can brands calculate ROI? We all know that for brands using social media, great content is key. But it’s knowing what to do with that content that is what brands need to grab hold of. For example,…

Read More
video

Video: the king of content marketing?

As businesses begin to appreciate the value that quality visual content can bring in capturing the attention of prospects, which in turn drive clicks and sales, video becomes an ever more compelling part of a brand’s content strategy; Cisco predicts that by 2017 video will account for 69% of all consumer internet traffic. However, it’s…

Read More
pinned real time

How brands will benefit from Twitter’s makeover

You may or may not have read countless articles, suspiciously pointing the finger at Twitter’s re-design and how it closely matches the appearance of another popular social network. Or you’ve logged into your account and have been taken aback by an enormous cover photo. Yes Twitter has had an image overhaul, so pay attention as…

Read More
LIb2b

LinkedIn: The lean, mean content marketing machine!

LinkedIn is running ‘full steam ahead’ in its content marketing efforts as it announces the release of two new content analytics tools, dubbed as the “Dynamic Duo” for businesses. Read on to discover why the news should come as music to the ears of B2B brands marketing from the platform. Do you use LinkedIn as…

Read More
flipboard

Five places to find great content

As the interweb continues to become more saturated with sites competing with each other to provide the most shocking, informative and funniest news; it is becoming increasingly difficult to cut through the noise and find reliable sources of creative content. Whilst most of us are accustomed to sourcing the best real-time news through the likes…

Read More
tweet

#ByeBye @Replies?

Rumours are circulating the net of Twitter’s planned revamp and eventual elimination of the platform’s most prominent symbols, the #tag and @reply.  With conjecture that testing is well underway, we take a look at what the change could spell for brands. Testing and updates to the functionality of our favourite social networks come as no…

Read More
jelly

Are brands ready for Jelly?

Before Destiny’s Child ‘Bootylicious’ starts playing in your head… stop! I’m referring to a different sort of Jelly – the question-and-answer app launched in 2014 by Twitter co-founder Biz Stone which has already become the 76th most downloaded app in the UK. What is Jelly? Jelly is a social media app which is founded on the…

Read More