180815-IF-Services-Reporting-square

Social media reports – digging into the detail

When you pay for a service, you absolutely need to know the value of it. That’s why reporting is so important. Depending on your needs, reporting can be done over different timescales, can be campaign-based or time-based, and can be pulled for paid or organic media. We know reporting is one of those things where…

Read More
AR18-Blog-Square

Facebook give you more tools to optimise video content!

We’re serious about social media. That’s why data analytics and insights get us excited! For a while now, we’ve been drumming into everyone that Facebook and video content are harmonious. So, as we’re all using video, we bet you’re itching to know what Facebook have done with its Video Insights section that’s available to Pages……

Read More
KH48-Blog-Square

3 reasons assumptions and biases scupper social marketing

There’s that supercilious phrase, “if you ‘assume’, you make an ASS out of U and ME”. Bloomin’ awful expression, but it did pop into my head when I read this summary of research on MarketingProfs. It takes a look at how marketers get it wrong when they assume they know the behaviours associated with different…

Read More
FB14-Blog-Square

Will 2018 be the year of social media banking?

While social media companies are often dragged over the coals as a result of how they handle their platform content, their responsibility to protect vulnerable individuals or how they contribute to the countries they operate in through taxes, there doesn’t seem to be much commentary yet on their suitability as competitors to traditional banking, despite…

Read More