TN-12-Blog-Square

Nintendo “coins” new form of social

Social listening is all the rage when it comes to analysing consumer behavior, determining people’s views of a brand, service or product and comparing a company’s public reputation to its competitors. One of the challenges social listening faces however is the vast majority of social users the internet classifies as “lurkers”. Silent observers, they would…

Read More
HM25-Blog-Square

What Does Social Media Say About You?

In the last decade or so, social media has evolved into a data mining, user generated information goldmine, which is drawing ever more attention from those who can interpret the data and put it to good use. This is a process which is always going on in the background, being constantly refined by some of…

Read More
TP17-Blog-Square

Safer Internet Day

The internet has drastically transformed our lives and there is no question that it’s an incredible tool, but as with every rose, there comes a few thorns! The negative issues it has brought to the fore range from cyber-bullying and trolling, through to increasing concerns over data privacy. And it’s because of these many spiky…

Read More
BJ-21-Blog-Square

Why data is a key element to social advertising

With the 82% rise in ad-blocking software, marketers are increasingly re-allocating resources away from digital display ads and drawing their attention to social. If you do have a slice of marketing budget assigned to social advertising, the rewards may very well be fruitful, and it is data that can assist in supercharging this activity. With…

Read More
MH-18-Blog-Square

How can data interpretation fuel storytelling?

  As a community manager I get to see the back and front end of a lot of audience platforms. Seeing the content that resonates on a community feed and then ‘popping the hood’ to see how the content actually measures up against other posts and types of interactions. Simply gaining ‘likes’ is one thing…

Read More
MK16-blog-Square

Facebook takes off into space

Facebook has announced it will be partnering with Eutelsat, a French satellite internet operator, to transmit internet connections to offline parts of sub-Saharan Africa from late 2016. Although it now claims a mindblowing 1.5 billion monthly active users, Facebook has long been looking to emerging markets to sustain its astonishing growth. As part of its wider ranging internet.org…

Read More

Millennial Schmillennial – the pitfalls of lazy marketing jargon

It doesn’t matter what industry you’re in, if you are consuming content online hardly a day goes by without someone somewhere dropping the “M” word. Millennial. “How millennial are you?”; “The Millennials Are Coming”; “10 Surprising Habits of Millennial Art Collectors”; and “3 Insights To Help Your Millennial Marketing Strategy Succeed”; are typical headlines that…

Read More