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Twitter Pushes Revenues Growth from Big Data Analytics

On Friday night, Twitter announced it is ditching third-party agreements for reselling firehose data. To date, businesses have used Twitter firehose APIs to stream real-time tweets and all related metadata. Friday’s announcement won’t have come as a shock to some, having seen how swiftly Twitter moved to help its streaming acquisition Periscope beat independent competitor…

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When does social become anti-social?

Being in the business of social media, we like to believe that it helps bring people together, incites communication and debate amongst large groups of people, and simplifies access to that communication. These remain true, and can be backed up with a plethora of hair-raising facts and figures like 71% of online adults use Facebook.…

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The swinging sixties has all the answers to digital innovation

Most people, when they think of the 1960s, will probably recall the ‘swinging sixties’ or the relaxation of social taboos (clothing, music, drugs, sexuality, formalities and schooling). You may even bring to mind the conflict that raged in Vietnam, the Kennedy assassination or the Apollo 11 mission placing Neil Armstrong on the moon. What you…

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What is Dark Social and What You Should be Doing About It

New research undertaken by RadiumOne has revealed that of all online sharing activity in the UK, only 26% is visible and traceable by marketers. A staggering 74% of all online sharing takes place in Dark Social, the term for one line content sharing that denies full web analytics and tracking. Alongside these new figures, mobile…

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Facebook updates its privacy policy, but who really benefits?

Last week, Facebook updated its privacy policy alongside the terms and conditions, with the intention of making them more appealing and comprehensible to users. By launching a new Privacy Basics microsite alongside the changes, it is, on the surface at least, handing more control back to the user. Privacy Basics uses far simpler language, bold…

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It’s About the Data, Stupid (And how to use it!)

It sounds bizarre, but it’s predicted that by 2017 the CMO will spend more on technology than the technology officer will. (Gartner.) Following on our post on the coming age of Social Intelligence, data-driven marketing is here to stay, and many marketers are finding it difficult to cope. Landing your content into the social feed…

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The summarised social journey to B2B ROI

Last week Katy Howell and Tom Ball shared their insight and experiences in b2b lead generation through social. Get up to date on key takeaways from their live discussion here, and discover the difference that creating and distributing valuable, relevant and consistent content can make to attract your target audience – and, more importantly, what…

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