Social Snapshot – 04.11.2020

Supporting businesses, Christmas and a few new platform announcements – it’s social snapshot time, so let’s just jump right in!   Twitter offers Christmas insights Like all of 2020, Christmas is going to be different this year. So, to help marketers prepare for the unusual festivities, Twitter has shared insights with Brandwatch, about conversations and…

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Why social?

In this day and age, almost everybody and every business are on social media. For us individuals, it’s a great way to keep in touch with family and friends, and occasionally show off something we’re proud of. But for businesses, it’s an important aspect that should be included in your business plan and marketing strategy, period. Now…

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Using social for successful digital events

Increasingly, brands look to digital-only events to replace the much-loved physical events that have welcomed footfall to conferences and exhibitions across the globe. However, pivoting to a digital-only event can be tricky. At the start of this year, few would have predicted the scale of home-working and the speed with which Britain dispensed of red…

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Becoming Active Participants in Social Media Content

  In this current state of lockdown and self-isolation, brands have embraced the use of more profound and impactful interaction with their communities and fan bases over social media. Lately, we’ve seen a lot of brands using techniques that involve and engage their users; requesting them to ‘tap’ on gif to reveal what mood they’re…

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AR and VR brought to you by Facebook!

      Facebook recently had a showcase event in which they provided an overview of their latest advances in VR and AR which include;   Project Aria   Facebook’s take on “smart glasses” – which, by the way, will be a pair of Ray Ban’s – is currently being tested by employees to iron…

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