MK14-blog-Square

How to target gamers – the easy way

YouTube has launched a new service designed specifically for gamers, YouTube Gaming, in a brazened attempt to compete with Twitch – a company that it lost out to Amazon in trying to buy last year – in the live streaming arena. While it may not be exciting news in itself (unless you’re a gamer, of…

Read More

Thought leaders and Bloggers of the World Unite!

When people think of paid advertising in social media they usually think of platforms like Twitter, Facebook or LinkedIn. Nothing wrong with that. They have hundreds of millions of users. But how about blog sites? Already blog sites offer thought-provoking and eye-catching content, and the likes of leading blog site WordPress offer advertising on hosted…

Read More
JH-04-Square-

Facebook Talks Business

Facebook has recently launched a dedicated messaging site similar to their Mobile messaging app that allows users to log in with their Facebook credentials and make phone calls, video calls, or text messages. With the launch of this new site, Facebook aims to integrate its new Business Messenger service with its Facebook messenger service to…

Read More
MK13-blog-Square

Managing social content during Silly Season

We’re in the middle of the summer silly season – traditionally the time of year when there’s little actual news to report (unless of course, you consider air conditioning being sexist as headline news). And this is just as important for a social media strategy as planning for other annual events like Christmas or Valentine’s…

Read More
OL-08-blog-Square

Should Google buy Twitter?

  Now, there’s a question! The issue of one of three giants buying Twitter has started gaining some serious traction over the last few weeks. Those giants are, of course, Apple, Facebook and Google. Although there is a viable case for Apple to buy the flagging social network, it seems that they are still having…

Read More
JB-13-Blog-Square

How sticky are your customers?

Many marketers focus on customer loyalty. However, they may be chasing an unachievable goal. Loyalty is an emotion, usually referred to in terms of personal relationships, friends and family. It is a human emotion and not something which can be passed on to a brand or product. If we were to switch to a different…

Read More
MH-12-Blog-Square

AppleMusic – A Multichannel Narrative

The quality of today’s brand engagement is seeing owned content and publishing flourish at rates and volumes almost unseen before. Out of all the most current HD, Hi-Res, 3V, native-video, animated gif and micro-moment storytelling the most creative, responsive, quality-consistent and to-the-second content is winning. Some of the worlds hottest music, movie and er… Taco…

Read More
HM13-Blog-Square

Big “Buy Button” Bonanza

The oldest enemy of e-commerce has always been customer drop-off, losing potential customers during various points in your purchase funnel as they slip through the gaps in your carefully crafted user journey. It often left us feeling like Wile E. Coyote trying to catch Roadrunner. In-app commerce could be the end of all that. Since…

Read More