Social Snapshot – 27.11.19

At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Read on for a roundup of the best articles we just have to shout about…   Twitter’s testing tweet scheduling built into the tweet composer. https://po.st/BUBDii …

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Social media is a marathon, not a sprint

We recently saw the amazing Kipchoge run the marathon in under two hours. Kipchoge and his team achieved this after their dedication and focus over many, many months. So, you are asking yourself, what has this got to do with social? Here’s why! The big ‘C’ – commitment Like a marathon, social media marketing requires…

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The Eyes, They Never Lie

Neuroscience or more aptly neuromarketing is regularly written off as a ‘fad’ by marketers, all the while they respect the uprising of machine AI and big data. If only they realised neuromarketing is an amalgamation of AI, big data and behavioural science, all rolled up into this neat little package underpinning unconscious human behaviour, ensue…

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