Digital Marketing Immediate Future

Digital Marketing

Today’s blog promises to be a treat as we delve into some of the most captivating Halloween marketing campaigns that brands have rolled out this year. Halloween, being one of the most creatively inspiring seasons (I might be a little biased due to my love for Halloween), is the perfect…

AI - driven design is becoming ever-more commonplace, In today’s blog we’ll shine a spotlight on the recent #AdobeMax announcements and what this means for the future of AI design.

Social media has transformed how businesses engage with their audience, offering unprecedented connectivity. Authenticity is paramount in establishing genuine relationships, but the surge of AI in marketing introduces a new challenge. Striking a balance between authenticity and leveraging AI is the key to a flourishing social media marketing strategy. 1.

AI is revolutionising the way we create, share, and interact with visual content on social media platforms. In this blog, we'll explore the fusion of AI and visual design in social media, highlighting its impact, benefits, and potential for the future.

Dive into the enchanting universe of stop-motion animation! 🌟 Unleash your brand's story in a captivating and unique way. explore the captivating possibilities for your brand.

Get ready to turn your social media ads into a real party! Social media advertising is more than just a promotional strategy; it’s an art form. It involves crafting tailored ads to reach specific target audiences on a wide variety of evolving social media platforms. Armed with insights such as…

Staying updated with the ever-evolving world of social media can be demanding. However, there’s no need to fret because everything is right here, in our weekly social snapshot. Check it out!

Are you ready to dive headfirst into a world where creativity knows no bounds? Hold onto your imagination because Procreate is about to take you on a journey beyond your wildest dreams!

Enter the world of Social Snapshot, your ultimate destination for staying informed about trending topics. Explore the latest social media updates and notable moments from the past week. Read all about it 📰👇 New Branded Content Library 🧰 LinkedIn has added a search feature for…

Are you tired of feeling lost in the social media jungle? 🌴 Our latest blog is here to guide you through the process of selecting the right platforms for your brand, check it out!

Staying ahead in digital marketing requires continuous learning. As summer comes to an end, the slower pace we all cherish is almost over. This is the perfect opportunity for marketing professionals to invest time in upskilling. This blog post will address the importance of social media paid campaign training on…

Step behind the lens and discover the captivating world of 'go behind the scenes' content creation! From unravelling audience desires to crafting unique angles that dazzle, we're diving into the art of sharing the magic that happens backstage.

In today’s ever-evolving digital world, our screens overflow with a ceaseless stream of information clamouring for our attention. In the quest to capture hearts, minds, and wallets, a potent force has re-emerged, reshaping how we perceive and engage. Authenticity is an unwavering beacon of truth that stands tall amidst the…

Social media definitely has transformed the way businesses communicate with their customers. It’s no surprise, right? But guess what? With the right community management strategy, your brand can build awesome and lively communities! In this blog, I will share some tips to help you foster stronger connections with your audience.

Hello there, fellow social media enthusiasts and marketing maestros! Can you believe it’s been two decades since social media burst onto the scene? Time sure flies when you’re busy scrolling. Let’s get down to business as social media has come a long way. According to the latest B2B content marketing…

The dreaded "B" word - Burnout. You're juggling a multitude of responsibilities, running on caffeine-fueled adrenaline, and trying to meet never-ending deadlines. Suddenly, the inevitable happens – you hit the wall. In this blog, We say goodbye to feeling like a frazzled mess and hello to a state of empowerment and balance!

Should your B2B brand bother to be on TikTok? Hold on tight, because we're about to embark on a wild journey through the untapped potential of TikTok for B2B engagement.

The social media world is all over the latest Meta app – Threads. Launched on Wednesday of last week, the application rushed to 30 million sign-ups within 24 hours of release. The number of users then increased to 50 million just hours later, then 70 million within less than…

As you may have seen by now… (and the fact that it’s over 2M trending on Twitter…) Threads is live! Where we are now: Threads, an Instagram app is available for pre-download July 6, 2023 App Store: https://t.co/QzxKwyVQoG…

In 2023, 19% of marketers identified generating leads as their top priority. However, developing an effective lead generation strategy can be challenging without a deep understanding of various channels. In this blog post, we will explore the major channels for B2B lead generation, including social media,…

A marketer and a designer walk into a bar… No, it’s not the setup for a joke. It’s the beginning of a beautiful collaboration that unleashes the power of visual storytelling that transforms campaigns from “meh” to “mind-blowing. In today’s digital days, capturing the hearts and minds of your…

Welcome to social snapshot, your go-to source for staying updated on the fast-paced world of everything related to social media. We’ve got you covered with the most recent highlights over the past week. Let’s get going and dive right in: Social Summit This exclusive event will challenge your perceptions of…

Well well well, what do we have here?! Looks like Twitter is making moves to allow verified organisations to post job openings in app! As shared by user Nima Owji; BREAKING: #Twitter is working on a…

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: Meta introduces ‘World Chat’ in Horizon Worlds VR Experience Meta’s rolling out world chat—a text-based way to communicate with other people, providing another…

We're diving head-first into the world of vertical videos, the viral sensation that's reshaping the social media landscape, and we're not gatekeeping our best tips for creating jaw-dropping, thumb-stopping content that will have your followers begging for more.

LinkedIn, the world’s leading professional networking platform, has recently released its highly anticipated B2B Marketing Benchmark Report. This comprehensive report offers a deep dive into the current landscape of B2B marketing, highlighting emerging trends, industry shifts, and invaluable insights that could shape your strategic planning. With…

Staying updated with the ever-evolving world of social media can be demanding. However, there’s no need to fret because everything is right here.

Curious about the Instagram algorithm? Wonder no more! Instagram has finally spilled the beans on how content is ranked.

Instagram is testing out the ability to generate AI custom stickers based on text prompts.

Yes, and here’s why! The metaverse has been capturing the tech industry’s attention for quite some time and undoubtedly still holds unforeseen potential. As metaverse development progresses, it is not only an intriguing topic of office gossip around the water cooler but perhaps a true game-changer for various industries. In…

Hold onto your crowns, peeps, because the King’s coronation was a total buzz! And if you thought the celebrations were limited to the streets of UK, think again. Social media was all abuzz with the hashtag #coronation getting 5.5 billion impressions in just one month! That’s a lot of chatter. And of…

What is new and exciting in the world of social media? Let’s talk about it…

TikTok's generative AI tool for avatar creation

In the early days, there was a lot of confusion about how to work with creators and what that even meant. Creators would approach brands with the promise of making them the hero of their content in exchange for a flat fee. However, in recent years, we’ve seen a shift…

Twitter's blue checkmark was feeling a bit like a yo-yo lately, first disappearing and leaving us feeling blue, then making a comeback with a sassy "I'm back, baby!" attitude. We're not sure what Twitter was thinking with their U-turn, but at least now we can all feel a little more verified in this crazy online world.

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: YouTube introduces new policies on eating disorder content YouTube is updating its approach to eating disorder-related content to create space for community, recovery…

Check these tips and insights to be a pro in building relationships with procurement

Get ready to be the life of the virtual party with our weekly social snapshot, filled with all the latest and greatest social media updates to keep you in the loop and on top of your game!

The designers here at IF attended a super informative and inspiring virtual event hosted by Monotype, and I thought it would be cool to share some of the top typography trends to keep an eye out for this year. Match Maker This trend has several different…

In the face of economic uncertainty, businesses need to adapt their marketing strategies to ensure they can stay competitive and relevant during challenging times. Social media has become an essential channel for businesses to reach and engage with their customers, especially in a recession where marketing budgets are often tightened.

Over the past few months a debate has been raging on Social Media and across the wider internet on the ethical implications of A.I art. For those sitting in the back, or who have had their phones off for the past six months, maybe a quick précis is in order.

Discover all the social media updates you need to know in our weekly social snapshot!

From creating content that captures attention and builds trust, to showcasing your brand's personality and driving conversions, video has it all. In this blog post, we're breaking down why video is the ultimate game-changer for businesses looking to connect with their audience in a fun and engaging way.

Looking back at some of the iconic women in design history

Are you looking to elevate your TikTok ads game? Look no further than TikTok‘s latest tool in the Creative Center – Keyword Insights! This cutting-edge feature allows you to discover the top-performing keywords and phrases in TikTok ads. By browsing…

Have you ever set yourself SMART marketing goals? In today's blog, we help you get closer to not only achieving your goals but also measuring your progress.

The Importance of Consumer Insights

It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media: Twitter adds alerts for Community Notes The network announced earlier this week that they’re rolling out a new update for its Community Notes on tweets users have previously engaged…

Consumers today want seamless experiences, that are easy and quick, allowing people to carry out the entire shopping journey without ever having to leave the app. That’s what makes channels like Instagram ideal for online shopping. However, Meta announced earlier this month that the livestream shopping on…

What is retro rebranding and why does it work? In today's blog we take a look at brands who have done just that.

It’s that time of the week again! Here is a snapshot of the latest happening in the world of social media 👇🏻

Social media is no longer just a place to post pictures of your lunch. It’s a powerful tool for businesses to connect with their target audience and drive sales. As users climb to near 5 billion worldwide on platforms from LinkedIn to…

It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media: Creators report extremely low earnings from TikTok The massively growing platform is facing major challenges as influencers complain about getting paid very little compared to posting on YouTube or…

With only 3 weeks to go for the most romantic day of 2023, we can feel the love in the air! So we've done some digging through Brandwatch and GWI to unearth key insights around purchase behaviours, most discussed topics, and trends. Curious to know what we discovered? Keep reading! 👇

Keeping up with the regular stream of new social media insights is challenging. Relax, we’ve got you covered. Check out the latest social media headlines. 👇

Still think it’s just a dancing app? Think again. TikTok is seriously useful for B2C brands, and in this blog, I’m going to tell you why you need to get your brand involved ASAP. Let me show you: The TikTokMadeMeBuyIt hashtag has over 37.1 billion views on the channel, and…

The constant stream of fresh social media insights that appear daily can be challenging to follow. But we’ve got you covered! Here are some social media updates you need to know👇 Instagram works on new posts features Instagram is working on a new option for posts, a “text mode”. This…

New year's resolutions: Customers' plans for 2023

Some tips to help when you're in a creative slump

Why delivering incremental MQLs for your brand, starts with heads-up marketing.

What is happening on Twitter? Catch up with what is happening on the platform.

Employee advocacy has become a hot topic lately for a good reason – this trend has evolved in the digital world, accelerating as a program, pushing out business messages in new ways and putting employees at the forefront of marketing campaigns. What is often missed is that they have the…

Despite shoppers reducing their spending, there are still opportunities for both consumers and retail brands. Uncover the recent the latest trends, statistics, and patterns around Black Friday.

View the most recent social media news.

Hot off the press, the latest B2B social benchmark stats for your 2023 plans.

Let’s talk about stress and anxiety in the workplace and how to deal with this.

On the spookiest day of the year, Instagram suffered a worldwide crash and suspended accounts without warning users.

Will AI take over the creative world? Or is it something we can use to help the creative process?

The constant stream of fresh social media insights that appear daily can be challenging to follow. We got you covered! The newest social media news are here.

The Halloween trends that can help you to fuel your brand visibility and consideration.

What can you post on your organisation’s LinkedIn account? We’ve already talked about what kind of content you can share on LinkedIn as a brand (if you’ve missed that blog, don’t you worry! Here it is for you 😉). So, there are a few kinds of posts you can…

In line with this year’s World Mental Health Day theme 'Make mental health and well-being for all a global priority' we're sharing our tips and tricks on what works best in our agency to manage mental health and stress.

Learn the key benefits of using influencers to amplify your brand.

A Quick Guide to Help you Identify Target Personas

In today’s blog piece, we’ve laid out our top four reasons why diversity and inclusion are essential in the workplace.

Check out the most recent social media news.

There is an argument for too much general content and not enough high-quality content in the world of social media. Each account may have its own purpose – and while each post will carry a different objective – a follow, a like or even a link click – the ultimate…

It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇

TikTok's latest trending audio has us obsessed

The accounts you follow are a huge reflection of your business’s social media strategy. Associating with accounts that have nothing to do with your industry, target audience, or the products/services you offer, will make your strategy look random, disorganised, and possibly even spam-like. Today we’re looking at how you can…

Discover our 7 ideas, tips, and steps to humanise your brand!

TikTok data shows that 70% of mobile gamers say the platform is a great way for developers to get their attention. Should all brands be paying attention? The short answer is yes. In case you missed it, TikTok released a guide earlier this month for marketers…

When it comes to promoting your brand on social, hashtags can be a key way to drive views, likes, and shares.

Top Metrics for Paid Media Campaign Performance

It’s that time of the week again! Take a look at the latest happening in the world of social media: WhatsApp adds new privacy tools WhatsApp has announced additional features for more privacy, protection, and control for users. Find out more here. And YouTube is adding features…

Instagram never stops to surprise us, and users have complained about its updates for a long time now. In today's blog, we explore the latest updates about Instagram.

It’s that time of the week again! Take a look at the latest happening in the world of social media.

Why are brands getting serious about gaming? It's all about advertising, engagement, and trends.

Discover 8 content ideas to make your social media pages look fresh.

Take a look at the differences between an influencer and a Content Creator.

Take a look at the latest happening in the world of social media in our weekly social snapshot.

The B2B buyer journey is becoming more complex than ever before. Multiple stakeholders and buyer influencers are at the heart of any purchasing process for businesses – and for B2B social, the breadth of audience that can be influenced is growing. The challenge for those looking to sell over social…

Social media has already become an influential virtual space, that is incorporated into the purchase funnel and plays a vital role in advertising your brand. We look at what role Social Media plays in this Purchasing Journey for B2C customers.

Meta hosted a pretty great and insightful webinar last week, Culture Codes: How Platform Native Advertising Builds Brands with Humanity and I wanted to take a moment to go through it a little bit and share some of my thoughts.

Take a look at the latest happening in the world of social media in our weekly Social Snapshot!

Stop doomscrolling! Learn how to craft creative content that resonates beyond the click rate.

It’s that time of the week again! Take a look at the latest happening in the world of social media: Instagram tests a ‘Notes’ shelf The platform adds a Notes shelf into your IG Direct inbox, where you can post status updates, or whatever you wish, to be shared with…

4 marketing trends in 2022

Branded Likes, coming to a Twitter near you.