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The curse of knowledge in B2B social content

There’s a story that Chip and Dan Heath tell in their book “Made to Stick: Why Some Ideas Survive and Others Die” that I think about often when creating B2B content for social. A Stanford University Graduate by the name of Elizabeth Newton ran a simple experiment in 1990 that perfectly illustrates the curse of…

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Twitter invites non-users to ‘see what’s happening’

Twitter’s new marketing campaign opens its doors to non-users clearing the misconceptions they have with the brand and its purpose. CMO Leslie Berland announces the new campaign saying that it’s content and ads will spread awareness of what Twitter has to offer and invite non-users to give the social network a try. Statistics show that…

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How much should your social advertising cost?

We presented at the B2B Summit recently, talking about paid social media. Interestingly, the question on everyone’s lips was; how much should social advertising cost? What are the benchmarks for investment and returns you can expect? Well, a Salesforce report (download) gives us some interesting paid social benchmarks for quarter one this year. In summary:…

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You walk the walk so why not talk the Twitter talk?

Sharing your thoughts and expertise can go along way with driving conversation and proving you’re a valuable Twitter contact. Twitter chats may seem like the last thing on your to do list but it’s worth the time and tweets. Answering industry leading conversations and networking with like-minded professionals can set your notifications alight. Start small…

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