72 percent

The summarised social journey to B2B ROI

Last week Katy Howell and Tom Ball shared their insight and experiences in b2b lead generation through social. Get up to date on key takeaways from their live discussion here, and discover the difference that creating and distributing valuable, relevant and consistent content can make to attract your target audience – and, more importantly, what…

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Capture

How can updating social media policy add value to UK Police forces?

As a new report is published uncovering Police social media behaviour over the last 5 years we discover hundreds of cases of alleged Police misuse or misconduct of ‘social media’. Several cases of officers blurring the boundaries between personal and professional activity often confusing personal authority, professional responsibility and private life. The report uncovers several instances…

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mannequin feature image

Are you a hi-tech window shopper?

Mannequins turn hi-tech, revolutionising the window shopping experience, as a select number of retail outlets such as Hawes & Curtis’ in London, House of Fraser’s Aberdeen store and even our very own Bentalls in Kingston will be taking the lead in trialling the innovation. So what is it exactly? Using “beacon” technology installed into the mannequins,…

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Twitter ads Now open to everyone

Twitter moves ever closer to becoming a retail channel

Twitter has recently unwittingly dropped hints they may be shifting closer to becoming an Ecommerce channel with the discovery of a ‘payments and shipping’ option in the settings window of their android app. The discovery followed a tweet by a developer in South Africa, the window clearly showing a currently inactive setting option. Twitter has yet…

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YT_feat

Dom Dwight: creating inspiring social content without big budgets

Last month we were joined by Bettys & Taylors of Harrogate, perhaps better recognised by their brands Taylors Coffee and Yorkshire Tea. Brand Communications Manager Dom Dwight, AKA Coffee Enthusiast, delivered a presentation on creating inspirational social content. The outcome? We all left feeling rather inspired! Funny and endearing, Dom shared his experiences of social…

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Lithium + Klout = Value

Lithium customer service management tool, used by services such as Spotify and Post Office and Skype, plans to incorporate its, recently acquired, online influence scoring app; Klout into it’s monitoring system. Adding value and unique context to its social customer service. Lithium CEO Rob Tarkoff recently uncovered plans as to how exactly Lithium wants to advance its…

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Adobe Digital Roadblock Featured

Social media initiatives top the bill for European Marketers

Social media initiatives are really beginning to take centre stage for European marketers as indicated in a recent Adobe survey of 350 professionals. As part of the Digital Roadblocks report, it was clear to see the emphasis European companies are putting on digital in areas such as personalisation of email, mobile applications and driving digital…

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video

Video: the king of content marketing?

As businesses begin to appreciate the value that quality visual content can bring in capturing the attention of prospects, which in turn drive clicks and sales, video becomes an ever more compelling part of a brand’s content strategy; Cisco predicts that by 2017 video will account for 69% of all consumer internet traffic. However, it’s…

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