tumblr

Is Tumblr mature enough for advertising?

The simple and versatile platform that combines a coherent interface with simple functionality. With an endless variety of customisable templates the platform has been a vast canvas for the more visually driven blogger to be truly creative.  At face value Tumblr has the reputation of being mostly populated with junk gifs and recycled ‘memes’. Scratch…

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75

Brands reveal the three truths about real-time social engagement

Everyone is talking about real-time social engagement – it was certainly hot topic at SXSW. So at immediate future, we thought we would ask blue-chip brands for their views. A chance to benchmark the status of real-time marketing. You can download the full report, benchmarking real-time social engagement, for free – it’s got lots of…

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jelly

Are brands ready for Jelly?

Before Destiny’s Child ‘Bootylicious’ starts playing in your head… stop! I’m referring to a different sort of Jelly – the question-and-answer app launched in 2014 by Twitter co-founder Biz Stone which has already become the 76th most downloaded app in the UK. What is Jelly? Jelly is a social media app which is founded on the…

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sexes

Social media battle of the sexes

For all you ladies out there, it looks like we’re taking over social media, and smartphones are our weapon of choice – in a metaphorical sense of course! According to research conducted by PR agency Porter Novelli, also published by marketingmagazine.co.uk, women are dominating the social media sphere. For news and information, they are particularly…

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myth

The flexible working myth

So this week I am staying away from social media, but looking to gauge responses on topics for staff retention and candidate attraction. Leave a comment below and share what you think about flexible working! This is a sore spot for many people the world over, flexible working, or indeed the fantasy of flexible working.…

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thorpe

3 social media essentials from the Thorpe Park experience

Back in November last year, the amazing Marketing Director at Thorpe Park, Jason Wills, joined the Social Speakeasy to tell us how he drives the success of his social activity. The insights were so valuable that I thought it was worth revisiting. And in particular highlighting three central points focused on balancing detailed planning and…

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tube

Don’t be struck down by the #tubestrike!

Social media has been bringing humour into a somewhat dismal situation as commuters take to social media, specifically Twitter, in the wake of the London tube strikes. Surprisingly the sentiment has not been quite as negative as expected. I’m sure many of you have seen signs of chaos, with endless queues of commuters attempting their…

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The Rise of the SYBAW Smart Young and Bored At Work

The Rise of the SYBAW (Smart, Young and Bored At Work)

Call them what you like, Generation Me, the Lost Generation but they remain top of the lust-list for advertisers and companies alike. This new sub-demographic spawned from Generation Y can be described as “the most sophisticated and therefore the most important media consumer that the planet has even known”, and appealing to their interests means…

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