Social media from a sociological perspective

Who should own social media within a business?

It’s not like we haven’t been here before pondering this troublesome question… Social media ownership has been a much debated topic over the past few years and it remains extremely pertinent as social media marketing matures, platform demographics shift and customer behaviours evolve. Unfortunately there isn’t a one-size-fits-all approach or magic solution. Social media is…

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Recruitment in 2014 mobile and content

Recruitment in 2014, mobile and content

Recruiters have taken social media by the horns and well and truly learnt its power to connect them with candidates in a totally new and exciting way. Although it is bringing much success for some, it’s not for all. 2014 will be the year that, finally, recruiters globally will fully understand the power that social…

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Facebook advertising – how au fait are you really

Facebook advertising – how au fait are you really?

Having a firm grasp of Facebook advertising mechanics is a must when it comes to social media marketing. Any creative campaign can be turbocharged by way of Facebook ads, assuming they are managed effectively and optimised in real-time. But Facebook doesn’t always make it easy for marketeers to get started, especially since they regularly make…

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Inspiring social media of 2013

Inspiring social media of 2013

As we approach the end of 2013, there have been endless articles on LinkedIn, Twitter, etc… listing the greatest social media meltdowns of 2013. Although they provide some valuable lessons on techniques to avoid in your social strategy, they also scaremonger a little. And the downside for marketers is they may stunt creativity for the…

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28 free social media monitoring tools

Who hasn’t been trying to monitor their online performance and hit a road block because you can’t access the proper tools? Maybe you’re up to your eyeballs in meaningless figures and graphs? All you need is a little context, some simple analysis, a general overview – but you don’t want to pay through the nose…

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The power of social media for recruiting the best talent

Social media is a proven way of raising awareness around products and services, providing customer service, and generating leads, but it is becoming increasingly essential for recruiting the best talent for your business. Instead of just finding those candidates that are actively looking for jobs, social media allows companies to target ‘passive’ candidates that are…

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11 tips to make your social media policy secure

You may have seen The Social Media Policy Workbook already. But if you haven’t, it’s a resource chock-full of checklists, tips and real life examples to help you create a robust social media policy that can stand up to scrutiny. Now we’ve gone one step further with added tips and advice from our team as…

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