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Let your interests speak for yourself

When it comes to customer segmentation, customers tend to be pushed into pre-fabricated segments driven by criteria such as demographic, age, and income. And as we become more sophisticated, transaction details, online usage and CRMs have allowed for more specific segments. Focus groups and surveys provide even more data. However, when it comes to defining…

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Twitter versus a competitive Meerkat

“Exciting times for live video streaming” isn’t a term we expected to say this side of 2015 but the rate of new apps being introduced that are able to bridge the functionality gap, (Pan Pan, Nutshell, Hopper, Tworlds) has seen a big increase in the last few months. A gap that certain mainstream social channels simply aren’t fulfilling. Pushing competition, design…

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Is social media real-time making traditional media no time?

Did anyone hear about Madonna’s fall last week? Well, yes I think the whole world did and they heard about it in the precise moment even if they weren’t watching the Brits. #BRITs2015 anyone? The power of social. By the time the newspapers had printed their front covers, and breakfast shows had updated their bulletins…

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The importance of regular social profile audits for brands

How many social networks do you have a personal account on? Now think about how many you actually use on a regular basis – those two numbers will most likely be different, and from a personal perspective that is not necessarily a negative. Now ask yourself the same questions about your brand, your department, or…

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The swinging sixties has all the answers to digital innovation

Most people, when they think of the 1960s, will probably recall the ‘swinging sixties’ or the relaxation of social taboos (clothing, music, drugs, sexuality, formalities and schooling). You may even bring to mind the conflict that raged in Vietnam, the Kennedy assassination or the Apollo 11 mission placing Neil Armstrong on the moon. What you…

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