Adobe Digital Roadblock Featured

Social media initiatives top the bill for European Marketers

Social media initiatives are really beginning to take centre stage for European marketers as indicated in a recent Adobe survey of 350 professionals. As part of the Digital Roadblocks report, it was clear to see the emphasis European companies are putting on digital in areas such as personalisation of email, mobile applications and driving digital…

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video

Video: the king of content marketing?

As businesses begin to appreciate the value that quality visual content can bring in capturing the attention of prospects, which in turn drive clicks and sales, video becomes an ever more compelling part of a brand’s content strategy; Cisco predicts that by 2017 video will account for 69% of all consumer internet traffic. However, it’s…

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rich_clark_speakeasy1

Squeezing value from social: Richard Clark shares his success story

Many marketers recognise the advantages in using social media, but those sentiments aren’t always shared. Particularly by the board. So the challenge is how to prove social value? We invited Richard Clark, former Online Controller at Argos.co.uk and a founding member of the Marketing team at Best Buy in the UK (Carphone Warehouse), to share…

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amazon

What Does #AmazonBasket means for Brands and Social Shopping?

As pressure increases on Twitter to monetize their platform through developing an already powerful targeted tweets and promoted post service. The platform, having recently undergone a major design re-haul, has now stepped up a further development to attract retailers to promote their products and retail campaigns directly into their content feeds. Introducing #AmazonBasket, a new way…

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blipper

The future’s bright, the future’s augmented

  Print media is widely seen as a dying medium with the lack of targeting and personalisation seen in comparison to digital advertising. US print media has seen a spend dip from $35.8bn in 2011 to a projected $32.2bn in 2014, whereas US digital media has seen an increase of $32bn in 2011 to $47.6bn in…

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real-time advice

Managing the real-time challenge: where are brands struggling?

What is real-time marketing about? Responding to customers, following trends and ultimately creating a strong, relevant relationship with your audience. It doesn’t sound so bad when you sum it up like that. But real-time marketing is easier said than done. Our research report ‘In the Social Moment’ demonstrates that real-time social requires investment. It is…

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realtime challenge

Brands should break the process if you want real-time social to work

Paraphrasing some recent advice at our Social Speakeasy from Jerry Daykin of Mondelez International, “If you want to become a real-time engagement focused business then you need to break some of the traditional marketing practices”. Advice that is mirrored in our brand survey results on real-time social engagement. Where brands recognise that without a more…

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tuning to real-time

Are brands run ragged by real-time social engagement?

Two-thirds of brands manage real-time social engagement in-house, but half have other marketing roles too. Our benchmark report on brands in real-time social media shows that 50% of those at the coal-face of social engagement are also managing other roles in marketing and communications. So are social media managers run ragged? Well when it comes…

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