real-time advice

Managing the real-time challenge: where are brands struggling?

What is real-time marketing about? Responding to customers, following trends and ultimately creating a strong, relevant relationship with your audience. It doesn’t sound so bad when you sum it up like that. But real-time marketing is easier said than done. Our research report ‘In the Social Moment’ demonstrates that real-time social requires investment. It is…

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realtime challenge

Brands should break the process if you want real-time social to work

Paraphrasing some recent advice at our Social Speakeasy from Jerry Daykin of Mondelez International, “If you want to become a real-time engagement focused business then you need to break some of the traditional marketing practices”. Advice that is mirrored in our brand survey results on real-time social engagement. Where brands recognise that without a more…

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tuning to real-time

Are brands run ragged by real-time social engagement?

Two-thirds of brands manage real-time social engagement in-house, but half have other marketing roles too. Our benchmark report on brands in real-time social media shows that 50% of those at the coal-face of social engagement are also managing other roles in marketing and communications. So are social media managers run ragged? Well when it comes…

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realtime

Why over 50% of brands struggle to get real-time data and insights

Brands know that they need to be monitoring conversations if they are to make the most of real-time social engagement. Our survey, ‘In The Moment’ benchmarks real-time social amongst leading brands. It shows 62% of marketers think the most important best practice is monitoring trends, headlines and conversation. Yet 51% of brands think the biggest…

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content

Do you know the branded content possibilities?

Best of Branded Content Marketing: 10th Anniversary Edition from Justin Kirby I know everyone is talking about content. But I urge you to take time to read the eBook, Branded Content Marketing. For a start it is free.  Better still, it collates the very best insight, thinking and case studies from around the world. According…

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tumblr

Is Tumblr mature enough for advertising?

The simple and versatile platform that combines a coherent interface with simple functionality. With an endless variety of customisable templates the platform has been a vast canvas for the more visually driven blogger to be truly creative.  At face value Tumblr has the reputation of being mostly populated with junk gifs and recycled ‘memes’. Scratch…

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75

Brands reveal the three truths about real-time social engagement

Everyone is talking about real-time social engagement – it was certainly hot topic at SXSW. So at immediate future, we thought we would ask blue-chip brands for their views. A chance to benchmark the status of real-time marketing. You can download the full report, benchmarking real-time social engagement, for free – it’s got lots of…

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jelly

Are brands ready for Jelly?

Before Destiny’s Child ‘Bootylicious’ starts playing in your head… stop! I’m referring to a different sort of Jelly – the question-and-answer app launched in 2014 by Twitter co-founder Biz Stone which has already become the 76th most downloaded app in the UK. What is Jelly? Jelly is a social media app which is founded on the…

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sexes

Social media battle of the sexes

For all you ladies out there, it looks like we’re taking over social media, and smartphones are our weapon of choice – in a metaphorical sense of course! According to research conducted by PR agency Porter Novelli, also published by marketingmagazine.co.uk, women are dominating the social media sphere. For news and information, they are particularly…

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