Why is Google’s research of the online customer journey so significant?

Google has developed yet another mind-blowing research tool. Despite the rather unimaginative name, “The Customer Journey to Online Purchase”, it nevertheless provides extremely valuable data to boost the imagination of online marketers, providing even further evidence to treat social media as an integral part of any serious marketing strategy. So what does it show? In…

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The Budweiser Buddy Cup, bringing Facebook to your night out

  Have you ever wondered how to merge the physical and digital worlds together? Mega-brewer Budweiser has figured it out and is doing just that. Budweiser Brazil is testing a new and innovative beer glass referred to as the “Buddy Cup”, which is integrated with Facebook via a microchip embedded at the bottom of the…

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Choose a colour to find out where you fit into social media laws

  Have you noticed how blue the colour scheme on most social media platforms is? Apparently it is a very trustworthy colour, subconsciously symbolising intelligence, wisdom and stability. Users can also be quite colourful, not only the content that they are sharing but the shades that their complexion goes through when something goes wrong! Neutral…

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The John F Kennedy approach to content strategy

“Ask not what your country can do for you; ask what you can do for your country” Kennedy’s inauguration speech was as relevant to the American people in 1961 as it is to the content marketer in 2013. Why? Substitute the word ‘country’ with ‘audience’ and you’ll see. Because a successful content strategy isn’t self-centric.…

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3 tips from viral Slideshare presentations

Slideshare is a great and often overlooked platform. Claiming 60 million monthly visitors, it allows users to upload visual presentations and easily share them. Over time Slideshare has evolved into a thriving social media site in itself. Users are keen to ‘like’, download and share presentations and, similarly to YouTube, the site is somewhat addictive.…

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Are you in the LinkedIn elite?

Are you one of the 200 million people around the world who maintain a LinkedIn profile with at least 50 connections? If you are, you’re probably among the “elite” who received a message of congratulations this week! The congratulatory messages vary slightly in terms of content from person to person but, in general, recipients received…

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Business readers turning to Twitter for answers

It seems the social landscape is shifting yet again for B2B companies… 20% of top level executives are spending more time reading Tweets than online news publications. It represents a slow shift which IBM says in the next 5 years will see social media become a primary interaction tool with clients and partners. If you’re…

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Social Media Week 2012

It’s Valentine’s Day? Oh yes, of course! It’s also Day Two of Social Media Week and the line up for the rest of the week is looking fantastic. SMW takes place all over the globe, but there is a host of great events taking place in London town on a wide variety of topics, such…

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