An action plan for PR and marketing on Twitter

There’s been a huge amount of discussion about how Twitter can be used most effectively for online PR and marketing, and there’s no shortage of interest in the subject since the mainstream media became obsessed with the platform. The only problem is that most of the current analysis is either lofty strategic level stuff, or…

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It’s time online PR got serious about measurement

One of the most interesting changes taking place as the PR industry evolves into an online discipline is the increased emphasis on measurement. In the old days of offline PR, little attention was paid to systematically analysing the relative success of campaigns, because measuring PR is hard to do. Measures that attempted to pin a…

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Four essentials for brainstorming creative ideas for online PR

Just before Christmas, we experimented with some new brainstorming techniques across a number of clients. It got me thinking how there is a lot more to a creative brainstorm when you are planning for social media ideas.

Offline, a PR brainstorms rely upon understanding a client: its business or products, its audience, and its requirements. In addition, a good knowledge of what is newsworthy, the media and what is currently capturing the headlines is essential.

Of course, this knowledge is necessary for online PR brainstorms too, but you have to add to the mix with a more detailed understanding of social media.

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PR will embrace the social media change- I hope

Sadly I missed being on Ian’s NMK panel for ‘Clients in the Wild’ as I just had over 200 staples taken out after an op. But it seems the discussion and subsequent blog by Will McInnes has created a stir – causing several blogging PRs some deeper introspection. Antony Mayfield summarises the issues up rather eloquently.

Like Antony , I too am an optimist. I also lived through the similar, if not so public, growing pains of the digital ad agency industry. Back in the 90s these start-ups and specialists departments were dismissed by the powerful TV ad world. And we all know how that has changed now. We now have a very different marketing landscape with digital taking the lead and the more handsome budgets.

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PR vs Search video launches

Daryl Wilcox has launched video on his site DWpub.com in series called ‘Experts in Communication’ . The whole thing kicks off with a two part video interview with Antony Mayfield explaining why he took his PR skills to a search company. Very insightful and I am full of admiration for how Antony shares his knowledge…

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Google, Yahoo!, Apple and Microsoft are the most talked about brands online

Our latest research looking at brand conversation in social media shows that techie companies, [tag]Google[/tag], [tag]Apple[/tag], [tag]Yahoo! [/tag]and [tag]Microsoft[/tag], take the lead in terms of brand mentions in blogs, social networks and photo and video sharing sites.The study, launched at the Online Marketing Show examines the [tag]Interbrand Top 100 global brands [/tag]and their voice in…

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Conversations on Disney and Nintendo are the most positive in social network groups

Positive and negative comments in groups on social network sites, such as [tag]Facebook[/tag], [tag]Flickr [/tag]and [tag]MySpace[/tag] reveal [tag]Disney[/tag], [tag]Nintendo[/tag] and [tag]Google[/tag] are the most popular brands. This comes from our latest research, [tag]Brands in Social Media[/tag]. [tag]Social networking[/tag] groups are proving very popular in the UK. They are a very public demonstration of the connections…

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Exclusive research into brands in social media

We are launching research exclusively at the Online Marketing show this week. The study looks at the Interbrand top 100 global brands, to reveal which brands have the largest share of voice and the most positive conversations. The report measures brand mentions across blogs, social networks, video and photo sharing sites, social bookmarking and news…

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