AL20-Blog-Square

Don’t get your pixels in a twist

Do you know enough about tracking users engaging with your social media activity? Without a tracking pixel implemented on a website, you cannot retarget users who land on your site, create website user lookalike audiences or exclude users who have already visited/converted within a campaign – it means that your paid campaigns, at least, will…

Read More
SS08-Blog-square

Instagram introduces a new checkout feature

Instagram is on a roll right now, announcing update after update. And just yesterday they released a new ‘check out’ in-app shopping feature. Yep, your online shopping days has just got a whole lot easier. Development on the platforms shopping tags means users will now be offered to ‘check out on Instagram’, rather than having…

Read More
jh-34-blog-square

Social referrals from mobile not converting?

Social advertising is an effective way of driving traffic to your website but if your website is not mobile friendly then your brand could be losing out.According to research from Adobe, the UK is the largest driver of website traffic through social engagement and with nearly 80 percent of social media time now spent on…

Read More