As the online population grows, so does the pool of consumers – some with time, and money on their hands. In recent weeks, e-commerce businesses in sectors like crafting, beauty and home accessories – as well as gifting – have started to boom. If you’re starting out in paid social, or want to take a…
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This week it seems the social platforms have paid a lot of attention to user behaviours. They’re launching functionality aimed at hobbyists, pushing entertaining features and challenging some of the comms products that have helped us through the first phase of lockdown. It feels like a week of tweaks with a splash of colour. Nothing…
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Mark Zuckerberg has recently announced a whole new range of video tools across the Facebook app family. And without further ado, here is what’s coming; With video calls, Facebook will soon double the amount of group video calls from 4 to 8 participants – which according to Zuckerberg, group video calls have…
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On a call this week I said I felt as though I had developed a split personality, one that’s motivated, encouraged by great client feedback and what we can do for brands right now on social (💪🏼) and another that’s wistful, dreamy and engaging only in the creativity of which fancy dress outfit to choose…
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Though lockdown is in full swing, we haven’t all gone mute as a result. In the B2B tech sector, conversations around AI, cybersecurity, cloud, etc. are all staying strong – but have the discussion points changed, and what can you do to adjust your messaging so you remain relevant with your customers? We recently released…
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(…in which the author has nostalgic ramblings) Well it’s about time, Facebook! The company has now announced that Messenger for desktop is available for download for both Windows and Mac OS machines. In a quote from Facebook: “people are using technology to stay in touch with the people they care about, even…
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While the streets are quiet and the shops are shut, the bars and cinemas are closed – and so are the theatres. But in the theatre, when they are “dark” (there’s no live production), there’s a tradition to leave a “ghost light” centre stage. Partly for the safety of anyone venturing in to pick up…
Read MoreIn the past couple of weeks, social media has become the go-to place to get news updates and entertainment for many. So of course, our favoured platforms are continuing to test out new features to keep their audiences engaged during this uncertain time. If you’ve missed out on the latest happenings in social recently, then…
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75% of users never go beyond page 1 of a Google search query. To reach your audience effectively, the key is to know what their interests are, and what questions they have. To achieve that balance, you need experience and a few choice tools that can make all the difference. Helpful tools When I search…
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Right now, social media is playing an important role in our lives more than ever. So, to keep users engaged, our favourite platforms have continued to launch and test new features. But if you’ve missed out on the news announcements this week, then don’t panic, we’ve got you covered! Instagram launches ‘Co-Watching’ As the…
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