What IS going on with Facebook these days?

There were lots of announcements to take note of at the latest F8 developer conference, but which are the ones you really need to know, and what do they mean for your social media strategy?   Groups and Events are the new black In an update that Zuckerberg is calling “FB5,” Facebook will push groups…

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5 top tips to keep your summer social game COOL

  Seasonality is a very important factor in the marketing world. Our behaviours online certainly change over the seasons. Only a couple of months from now hits the summer slowdown. Consumers are spending less and employees are holidaying more, and a lot of businesses fall into sloth-mode. But, you can also look at it as…

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Twitter gets chattier and Facebook cuts out FOMO

It goes without saying, (but I’m going to say it anyway) social media is a place for conversation. It’s a place for brands to start conversations and join them too. Marketers will be pleased to learn of a couple of updates to Twitter and Facebook that make it easier for users to get engaged with…

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Facebook Messenger now has a secret ‘dark mode’

  Dark mode has been around for a while now with a number of apps and operating systems offering it as an option. Some people generally just prefer the design while others suggest their battery lasts longer by using it. One thing that’s undeniable is that it’s just a lot more comfortable when using it…

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Why AR glasses are a worthwhile investment for Facebook

The latest news out of Facebook is that hundreds of employees are being moved, as part of a ‘behind closed doors’ restructuring. These individuals are being shifted from a broad augmented reality division, which is part of Facebook’s Reality Labs, to one that focuses on AR glasses as a product. AR glasses have seen a…

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