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Facebook launches in-stream-only video ad buys

Facebook steps up its game with another feature for video marketers. Advertisers can now buy video ads that will only be served when people are viewing a video. This should increase the chances of viewers watching your content! Shortly after Facebook revealed its video service, Watch, the company didn’t waste any time in competing with…

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Instagram caters to the evolving needs of businesses

Here’s a great example of a social media channel listening to the needs of businesses today! Finally, we are able to see if our content works, measure the brand’s organic presence and optimise accordingly, all within the Instagram app. Since the introduction of business accounts last year, the new development now enables businesses to view…

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What Facebook has done in just 7 days

Facebook’s been busy trying to conquer everything and everyone it seems in the last 7 days taking on everyone from Netflix, Google and Internet service providers. As well as updating its core platform and back end metrics all in the aim to diversify and improve its product offering. Check out what Facebook has done this since…

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Why you should use Emojis in Facebook Ads

Lost for words? Using emojis in your marketing campaigns has now become the secret ingredient to success. Yes, we are now seeing emojis daily in all social media activity, it’s the talk of the town! Yet, only a few brands have yet successfully included emojis in their Facebook marketing campaigns. Brands are failing to keep…

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