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Why you should use Emojis in Facebook Ads

Lost for words? Using emojis in your marketing campaigns has now become the secret ingredient to success. Yes, we are now seeing emojis daily in all social media activity, it’s the talk of the town! Yet, only a few brands have yet successfully included emojis in their Facebook marketing campaigns. Brands are failing to keep…

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Who wants to be a Facebook’aire?

Want to join a Facebook group in the not so distant future? Well, get ready for a quiz. But why? I hear you ask. Well, Facebook is ramping up its admin tools to help admins certify users that seek access to join their group. To access this new feature group admins can now adjust their settings…

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Facebook is turning over a new page and adding video banners

Facebook is mixing things up and exploring avenues to make businesses and publishers pages more interactive, with the addition of moving cover images. Well, first of all, I am just glad I am not writing a blog on the topic of Facebook copying Snapchat. Although this isn’t the most exciting feature Facebook has announced in…

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Facebook keeps telling the same story

   Facebook has been testing yet another story feature for its mobile proposition in selected countries, and it is currently opening it up to a few more. This could be an indication that the feature will soon be launched globally, but there hasn’t yet been an announcement of a global launch. When we heard that…

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The Future of In-Video Advertising on Social

The paid advertising landscape is changing and this time it’s all about video. Two big announcements have rocked the video world… Facebook is introducing mid-roll video ads Youtube is scrapping 30 sec pre-roll video ads in favour of 6 sec – 20 sec. It’s clear to see that Facebook is ramping up its efforts to…

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Will Facebook’s new algorithm combat fake news?

Facebook is adding a ranking algorithm that identifies sensationalised, fake, misleading posts The platform has a new way of categorising Pages that considers whether that page is posting spam or trying to game feed by doing things like asking for likes, comments or shares to determine whether a post is authentic. It also considers if Facebook users…

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Building 8 and the Future of Social

I think about the future of social media often. I wonder where it’s all going. The pace of technological change is beginning to outstrip our capacity to make sense of the world around us and it’s only going to accelerate further. Tech begets tech. The devices we create help us to create better devices faster…

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