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Ad-free WhatsApp soon to be a thing of the past

It’s been 4 years since Facebook bought the messaging app WhatsApp for a whopping $22 billion, and so far the app has remained ad-free. However, that is about to change in 2019, as WhatsApp plans to roll out targeted ads to its more than a billion users. A spokesman for WhatsApp said that ads would…

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Facebook M assistant can now translate French

At first glance, the news of the Facebook Messenger assistant M being able to translate French could be a little underwhelming. French translation isn’t a feature that most users are crying out for. But what makes this announcement a little more interesting is how this translation functionality is being used, which is primarily to assist…

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Facebook and banking seem like an inevitable future

Recent news that Facebook has been in discussion with some of the biggest banks in the world has caused a bit of consternation. On the face of it, a site that is concerned more with frivolous messaging shouldn’t also be the place where you go to deal with serious matters like your personal finance. That…

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New ‘Memories’ feature launched by Facebook

We all enjoy reminiscing on the good old days. Remember how much fun life was before you had to work on being an adult? Roller-skating while being pulled along by your dog, running through a meadow full of wildflowers, discovering the lost city of Atlantis with your best buddy Flipper. You don’t remember all of…

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Facebook’s #Trending comes to an ending

  As the fake news saga continues, Facebook announced on Friday that it’s removing the Trending section from its site. The tool for discovering trending news stories first launched four years ago and, since then, has grown gradually unpopular and was often criticised for jeopardising the legitimacy of the feed. In 2016, accusations of bias…

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It’s insights galore on Facebook this week

At immediate future, we love data. And, we know that data is at the heart of effective social media strategy and relevant content. This week, there have been a couple of announcements on the Insights that Facebook have on offer. With GDPR looming over the digital world, Facebook retracted some of their targeting options. It’s…

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