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Facebook Talks Business

Facebook has recently launched a dedicated messaging site similar to their Mobile messaging app that allows users to log in with their Facebook credentials and make phone calls, video calls, or text messages. With the launch of this new site, Facebook aims to integrate its new Business Messenger service with its Facebook messenger service to…

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Facebook fights dirty in video showdown

It’s no secret that Facebook has its eyes fixed firmly on the prize when it comes to being the internet’s biggest video platform. In April Facebook reported that it is getting 4 billion video views per day. Besides being extremely attractive for advertisers, numbers like that would suggest the writing is on the wall: given…

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Should Google buy Twitter?

  Now, there’s a question! The issue of one of three giants buying Twitter has started gaining some serious traction over the last few weeks. Those giants are, of course, Apple, Facebook and Google. Although there is a viable case for Apple to buy the flagging social network, it seems that they are still having…

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A step closer to a truly ‘World Wide Web’

“Imagine for the first time in history, humanity firing on all cylinders, everyone, everywhere, new voices, new dreams and new inspirations” (Internet.org). With Facebook’s latest technological advancement in aerospace, we are now a step closer to achieving Mark Zuckerberg’s global vision. Specifically, a worldwide web that really is accessible to everyone worldwide through the provision…

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AppleMusic – A Multichannel Narrative

The quality of today’s brand engagement is seeing owned content and publishing flourish at rates and volumes almost unseen before. Out of all the most current HD, Hi-Res, 3V, native-video, animated gif and micro-moment storytelling the most creative, responsive, quality-consistent and to-the-second content is winning. Some of the worlds hottest music, movie and er… Taco…

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Big “Buy Button” Bonanza

The oldest enemy of e-commerce has always been customer drop-off, losing potential customers during various points in your purchase funnel as they slip through the gaps in your carefully crafted user journey. It often left us feeling like Wile E. Coyote trying to catch Roadrunner. In-app commerce could be the end of all that. Since…

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How’s Your Facebook Relevance Score?

Facebook is as much an evolving ecosystem of data as ever before. We proactively share what we care about with people we care about at some of the most revealing levels of intimacy. It is no wonder that among such an environment of personal information, marketers can use this data to achieve some of the…

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