The moment social marketers have been waiting for has finally arrived. The 20% text rule on Facebook adverts has changed. I can hear the cheers from here. Don’t pop open the bubbly just yet – let’s look into the details first. So what has Facebook actually said? They’ve stated that image text can now fall…
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It’s 7pm and you’re still at the office. A posting plan for your company’s social channels stares mournfully back at you. You’ve read phone books that are more exciting. It’s okay, you reason, we’re a B2B brand. Our audience is time-strapped. Professional. They want facts, not fluff. “Out there” content presents a reputational risk that…
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The Social Media industry is constantly evolving, and March 2016 has been no exception. It’s been a busy month for all the top social media sites but no more so than Facebook. Here’s a breakdown of the latest news, updates and gossip around Facebook. Video Metrics Update: New Daily Video Breakdowns: In February 2016 Facebook…
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Everywhere you go right now the digital marketing world is talking about ‘moments’… Google have their ‘micro-moments’ story, brands are high-jacking moments everywhere to meet their marketing objectives and reach relevant audiences, heck, Twitter even added a new section to the platform called moments – and let’s face it: if Twitter hadn’t jumped on…
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From 12th April, Facebook gears up to expand its Instant Articles offering to all publishers in the world, no matter how small or large. To simplify the process, the social networking giant unveils a WordPress plugin, that’s free for all to use. Even more, advanced coding skills aren’t required! So far, just a few hundred…
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Last Spring, in a bid to increase the number of users, Facebook announced its plans to start letting brands and businesses use its Messenger app to handle customer service issues. Then, having reached over 700 million monthly active users last summer, they went public with their upcoming plans to monetise the app, but not with immediate effect……
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As the minefields of social advertising get ever more complex and essentially a very far cry from simple tweet or post boosting we must move toward to putting audience first, defining your objectives and monitoring closely to optimising your targeting as you go. All very good practice, yes, but what other, more diverse opportunities does…
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From conferences to books and a plethora of blog posts, we are obsessed with targeting Millennials – especially through social media. But there is a hidden gem on social media. A demographic that at best is being ignored and at worst stereotyped. “Wake up to the social savvy seniors, or risk missing out on…
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Many of you might be surprised to read that the seemingly infinite hoard of Facebook users click the iconic “like” button more than 6 billion times a day, driving the relentless social machine that is rapidly absorbing the Internet. This, however, was not enough for Facebook’s chief product officer Chris Cox, who decided last year…
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Bill has been a busy man, appearing on Facebook feeds up and down the country, leading by example with his behaviour and etiquette. His dedicated Facebook page has 1.5 million fans and counting. Now you may or may not want to “be like Bill” – his memes definitely split opinion. What cannot be argued though,…
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