Twitter has been getting a lot of column inches recently for all the wrong reasons. For starters, though it launched officially in 2006, the company has yet to turn a profit. In 2014 it reported a pre-tax loss of £372m, despite raking in £908m worth of revenue. Since the company posted weaker-than-expected quarterly financial results…
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Video killed the erm, everything star. There is no question that video is the future of content marketing and by proxy social media or that by 2017 video will account for 69% of all consumer internet traffic worldwide. As video dominates marketing strategies left right and centre it can be hard to keep up with the tools and limitations…
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Holidays: the Holy Grail of the working world. The one time each year where you can kick back in an exotic locale and collect a paycheque for lying in a hammock and reading a dog-eared copy of “Zen and the art of Motorcycle Maintenance”. The importance we place on holidays has led to an…
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In the event of Klout’s new feature to identify expertise, and the fact that I seem to be increasingly talking more and more to clients around this subject, I thought it seemed timely to discuss influencers. Firstly, what is Klout’s new feature? Well, in a nutshell, it shows you what subjects users are ‘experts’ in…
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From asking followers for hidden-gem holiday destinations to posting the ubiquitous sunset selfie (framed by palm trees for added effect) and bragging about how amazing and life-affirming their holiday was afterward, travellers are a noisy bunch in social media. So much so that a recent study shows that social sharers, commentators, socialisers, creators and reviewers…
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Facebook announced the lock-down of its Graph API, to demonstrate the efforts it’s making to protect users’ privacy, and the changes will take effect by 30th April. Wondering what on earth a Facebook’s Graph API is? The Graph API is the primary way to get data in and out of Facebook’s social graph, the function which gives apps access…
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Here at immediate future we like to stay in shape. Whether it’s running the London Marathon or maintaining brand health, we are always on the ball. With that in mind, we put together the following Social Media Brand Workout to help you keep your brand in peak condition. Creating a recognisable identity for your product…
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“Exciting times for live video streaming” isn’t a term we expected to say this side of 2015 but the rate of new apps being introduced that are able to bridge the functionality gap, (Pan Pan, Nutshell, Hopper, Tworlds) has seen a big increase in the last few months. A gap that certain mainstream social channels simply aren’t fulfilling. Pushing competition, design…
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Your audience on social media can be a fickle, and tricky one to crack. But it’s a quest worth fighting for! Did you know an astonishing 47% of people who follow brands on social are more likely to visit the company’s website? Precisely why it’s important to keep your audience captivated, to ensure your brand…
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