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Is social media real-time making traditional media no time?

Did anyone hear about Madonna’s fall last week? Well, yes I think the whole world did and they heard about it in the precise moment even if they weren’t watching the Brits. #BRITs2015 anyone? The power of social. By the time the newspapers had printed their front covers, and breakfast shows had updated their bulletins…

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The importance of regular social profile audits for brands

How many social networks do you have a personal account on? Now think about how many you actually use on a regular basis – those two numbers will most likely be different, and from a personal perspective that is not necessarily a negative. Now ask yourself the same questions about your brand, your department, or…

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Social nudging voters to take part in the 2015 UK General Election

Did you know that it was ‘National Voter Registration Day’ yesterday? In conjunction with the Electoral Commission, Facebook issued a series of little reminders to kick-start the countdown to the 2015 UK General Election. Some UK voters will have already seen the “Vote Now” or “Share” button floating on their Facebook newsfeed, but it’s not…

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The British Army’s 77th ‘Social Media’ Brigade

As announced last month the British military have launched the 77th brigade, put in place to directly combat extremist propaganda and the digital plight of Jihadist recruitment and radicalisation on social media. The move follows similar action launched by the French and USA in moves to counter the ‘target audiences of families, friends and young people at risk of radicalisation’.  Messages on the French language Facebook…

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Is Twitter going through an identity crisis?

Over the past few days, a number of announcements have come out of Twitter HQ about new features – both for users and marketers. The option to privately message more than one user at once has been a glaring omission from Twitter for years. But with the announcement yesterday that it will be rolling out…

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