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Social Media Brand Workout

Here at immediate future we like to stay in shape. Whether it’s running the London Marathon or maintaining brand health, we are always on the ball. With that in mind, we put together the following Social Media Brand Workout to help you keep your brand in peak condition. Creating a recognisable identity for your product…

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Twitter versus a competitive Meerkat

“Exciting times for live video streaming” isn’t a term we expected to say this side of 2015 but the rate of new apps being introduced that are able to bridge the functionality gap, (Pan Pan, Nutshell, Hopper, Tworlds) has seen a big increase in the last few months. A gap that certain mainstream social channels simply aren’t fulfilling. Pushing competition, design…

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Is social media real-time making traditional media no time?

Did anyone hear about Madonna’s fall last week? Well, yes I think the whole world did and they heard about it in the precise moment even if they weren’t watching the Brits. #BRITs2015 anyone? The power of social. By the time the newspapers had printed their front covers, and breakfast shows had updated their bulletins…

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The importance of regular social profile audits for brands

How many social networks do you have a personal account on? Now think about how many you actually use on a regular basis – those two numbers will most likely be different, and from a personal perspective that is not necessarily a negative. Now ask yourself the same questions about your brand, your department, or…

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Social nudging voters to take part in the 2015 UK General Election

Did you know that it was ‘National Voter Registration Day’ yesterday? In conjunction with the Electoral Commission, Facebook issued a series of little reminders to kick-start the countdown to the 2015 UK General Election. Some UK voters will have already seen the “Vote Now” or “Share” button floating on their Facebook newsfeed, but it’s not…

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