Why summer is a good time to reassess your social media presence

With the sunny weather dominating London’s climate for the last couple of weeks, the social media world has somewhat quietened. For many people this is a time of holidays, parks, ice cream, beaches, festivals, BBQs and generally taking a rest from the constant flow of data that surrounds our culture. Group activity on LinkedIn reflects…

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The Role of Social in Live Sporting Events #Wimbledon

With the success of the Olympics and Superbowl (a game like rugby except they have to wear padding so they don’t hurt themselves) it is undeniable, that social plays a key role in Live Sporting Events.  The content that can be generated around these events helps to paint a true picture, even the best coverage…

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Events best practice: Creating a hive of social media activity

Following on from Adam’s blog ‘From Monaco With Love’, and whilst I’m still buzzing from the excitement of managing the social media conversations around the IBM #SmarterCommerce Global Summit last week, I’d like to share some of the key learnings and insights the team garnered during our time in Monaco. Each and every event is…

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#Hashtags: Coming to a Facebook page near you

The hashtag-obsessed world that we live in has just claimed another victim. After seeing the success of the use of the # on Twitter, Facebook has now unveiled clickable hashtags on their platform. The aim of hashtags on Facebook is to make it easier for users and advertisers to find hotspots of user activity around…

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Which Social Media Metrics Should I Monitor?

With such a large number of analytical tools for social media, it is understandable that you may feel overwhelmed with all of the data that is available. However, with some simple steps, you’ll be analysing the success of your social media campaigns in no time: There are so many statistics, which ones are relevant to…

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Live Brand Social: A relationship for the long-term

In the last Live Brand Social post we touched on how, together, live experiences and social create a 48% more successful event. Being active on social before, during and after a live event gives you the greatest opportunity to extend the relationship:  In our report, 61% of participants find out about a live experience from…

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Facebook video ads: Watch this space

  Rumours are plentiful that Facebook will begin to roll out a video advertising offering this summer. This would have Facebook users finding video ads popping up in their Newsfeeds, as soon as July this year. The video ads would begin playing in silent mode, until the Facebook user opts to turn on the sound,…

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