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Nestle’s #lastrolo campaign – a missed opportunity?

Nestle relaunched the Rolo online brand earlier in October with the classic strapline ‘Do you love anyone enough to give them your last Rolo?’ via a series of five videos, and the immediate reaction has been largely positive. They’ve racked up over 180,000 views on YouTube in just over two weeks, which is testament to…

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Facebook stepping up to assist in disaster relief efforts

Social media is saving lives – a bold statement perhaps, however as smartphone usage continues to grow, it is becoming a whole lot easier to contact loved ones and emergency services should a catastrophe hit. Even when power is lost, mobiles can become the go-to tool in emergency situations. Take for instance, Hurricane Sandy which…

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Facebook, Ello and the new social media war?

With a reported 31,000 sign-ups per hour on Thursday 26th and a current growth rate of double that every day, Ello, a brand new social networking site has already made huge waves in the tech world. The question to ask now is – is this is biggest new hype or the biggest new thing? What…

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How can updating social media policy add value to UK Police forces?

As a new report is published uncovering Police social media behaviour over the last 5 years we discover hundreds of cases of alleged Police misuse or misconduct of ‘social media’. Several cases of officers blurring the boundaries between personal and professional activity often confusing personal authority, professional responsibility and private life. The report uncovers several instances…

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Sharing is caring!

As you might expect, being in the social media industry, means I often find my work filtering through into my personal life. It doesn’t help being a self admitting social geek but, I must admit, that I often find myself looking at the engagement and activity of my friends Facebook status’. Trying to find what…

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Facebook ups its feature offering with “save for later”

  There are multiple applications on the market under the “save for later” offering, be it Evernote where you can archive media pieces to read at your convenience or Chrome plugins such as Readability where you can bookmark websites and articles to view at a later date. In recent months the market seems to have…

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Facebook KNOWS where the party’s at!

Grab your glowsticks and other party paraphernalia as Facebook enhances events discovery with new tool, “Events for you”. Recently reported by Techcrunch, Facebook is optimising its events calendar tool. Not all users will have immediate access whilst the feature remains in its testing stages, but we will see a wider roll-out over the coming weeks. The…

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What are the repercussions of Facebook’s emotional contagion study?

Facebook has come under scrutiny recently over the ethical implications of a study conducted on its user base back in January 2012. The study manipulated over 689,000 user’s news feeds through fixing the sentiment of the content visible in their newsfeed and assessing the effects through “emotional contagion”. The recent backlash does not question the…

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