The shift to visual social media

Content marketing is on the lips of most Marketing Managers as we head into 2013. The growth of platforms such as Pinterest and Instagram are proof of the way that people are consuming content – shifting to rich engaging visual content. Our own client analysis shows that 4x more engagement was generated on Facebook when…

Read More

Why 2013 is the year of Google Plus

Last year Instagram was the new up-and-comer on the social media landscape, exploding onto the scene and earning a $1 billion pay check from Facebook. With 58 photos being uploaded per second and well over a billion photos uploaded to the site as of May 2012, Instagram was clearly the success story of 2012. Just…

Read More

SO, LO or MO: what’s your focus for 2013?

I won’t be the first social media marketer whose eyes made a bee-line for ‘Return on Involvement’ in Mashable’s 2013 buzzword bible. Return on involvement – A brand that “gets involved with their community will garner better return on their investment by getting involved hosting fundraisers, partnering with schools and giving the local residents a…

Read More

LinkedIn continues to walk on the path of success

LinkedIn have reached a milestone 200 million users this week. An impressive stat for any social media site. Perhaps not quite in the same league as Facebook who have 1 billion active monthly users, but definitely catching up with Twitter who have around 500 million registered users (although only around 200 million are active). Linkedin…

Read More

Useful Tips for Effective Facebook Marketing

Facebook has become the ultimate B2C social media marketing platform. It enables businesses to target their audience and create a community of brand ambassadors. But exactly how should brands go about marketing on Facebook? Jon Loomer has come up with a useful checklist for Facebook marketing in 2013. Here’s some tips especially worth highlighting: 1.…

Read More

The Engagement Battle: Facebook vs. Twitter

  For brands using social media, engagement is what it’s all about. Great engagement not only ensures that your content is being seen by your fans and followers, it creates a dedicated community that will lead to more brand advocates who are happy to tell everyone how great you are. Which social network is the…

Read More

Facebook revolutionises photos with new Photo Sync

Ever since Facebook introduced photo tagging all those years ago, it’s been an integral part of our social media experience. Whether it’s photos from a night out, a day trip, or posing in front of a mirror, 300 million of them are uploaded to Facebook every day. And now it’s going to be easier than…

Read More

The social snowman driving an 11.4% increase in sales…

John Lewis have pulled out all the stops with their Christmas advert this year. Presumably trying to top last year’s heart warming offering. They have extended their campaign across social media platforms. The advert was first unveiled on Facebook before its prime time spot later that day on TV. Their Facebook page is awash with…

Read More