Shetland Pony ad goes viral on social media

Three’s relatively simple but innovative advert of a dancing pony, which hit our screens just over a week ago has rapidly gone viral on social media. The mobile provider has certainly succeeded in producing a viral marketing campaign with current YouTube hits reaching an incredible total of 4,734,872. In such a short space of time,…

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Social Policing

We regularly hear about how sharing information online can make us vulnerable to online identity theft among other crimes. With an estimated one-seventh of the world’s population on Facebook, we are continuously sharing our personal details online and making ourselves more susceptible to criminals. According to this article by Jane Susskind in the U.K, criminal activity linked…

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Forget Facebook, it’s all about LinkedIn

For companies using social media, Facebook is no longer the “in” platform. LinkedIn has stolen Facebook’s crown and run away with it. According to research from the University of Massachusetts, more than 8 in 10 companies have a presence on LinkedIn (up from 73% in 2011). The increase in companies using LinkedIn has a direct…

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Top UK Universities in Social Media

  I recently read a blog post that ranked universities in the US on how well they were engaging with social media. I thought it might be interesting to look at how our UK establishments were shaping up alongside them. Traditionally speaking, social media is not something associated with red brick universities. Although UK universities…

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Your Weekly Social Media Snapshot

Busy week? No stress. Here’s a short, sweet digest so you can round-off the week feeling up to speed. 5 things you need to know from the last week:    Instagram launches online profiles Instagram have made some changes, announcing that users can now view their full feed from the desktop version of the app.…

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Do you need to work on your social media etiquette?

There is very little doubt that social media is increasingly becoming more prominent in our lives. Whether it’s following a brand or communicating with friends and family, our lives are progressively being displayed on screen more. However with so much of our personal content being shared on-line it is becoming increasingly apparent there is a…

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