Both TikTok and Pinterest have experienced huge gains during the last few months. Engagement on Pinterest is up 75%, and TikTok users grew by 34% in April. If you’re not sure how to get started with either platform, here are a few ideas. Pointers for Pinterest With 367 million people using Pinterest globally for inspiration,…
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This won’t come as a surprise to anyone, but the big players in social media are finding new ways to monetise their platforms. The shift towards full eCommerce platforms has been particularly apparent in recent weeks, with the introduction of new storefront features. So, what’s new? And more importantly, what does it mean? We’re glad…
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Changes abound in another week of social media activity – from Twitter bringing back verification to Facebook’s revamped news section. Join us for another social snapshot: Twitter bringing back verification? In the past, getting verified was a nebulous, question-filled process. How many followers is enough? Is there some secret criteria? Now, Twitter might be bringing…
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From baking banana bread to getting sick of our own cooking and ordering in, here are some of the key drivers and examples of the food and drink sector in social media: Eating and drinking at home After 4 weeks in lockdown, McKinsey reported that 46% of people in the UK are spending more time…
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A New App from Facebook? Venue – an app that brings people together to experience live events in an interactive way. What does this mean? According to Facebook – “Venue aims to give fans an interactive second screen experience, curated by experts and centred on the pivotal moments of their…
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Brand as Broadcasters is the concept all business running brand events need to truly deliver greater cost efficiency and standout innovation Running brand events comes at great cost. Marketers have to evidence cost efficiencies that yield tangible returns for the business. Formats have to keep being refreshed to stay ‘new’ and relevant to foster repeat…
Read MoreAnother week, another whirlwind of social media updates – stick with us as we take you through everything you need to know: Twitter allows users to choose who can rely to Tweets Twitter is testing a new feature that allows users to prohibit entire groups of people from replying to individual tweets. Learn more…
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When it comes to conversion, the goal you might be setting doesn’t have to be a purchase – you might wish to measure conversion on increasing followers, engagement on your posts or sign-ups to an email list. Whichever conversion you’re measuring, we’ve got some top tips on what you need to consider if you want…
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Now is a time of rapid change – which can be scary. People are inherently resistant to change because it means disruption, even if it is beneficial. Can you remember Instagram’s old logos? The days when it looked more like a rounded-edged floppy disk? When Instagram’s logo was updated in 2016 to the colourful design…
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Facebook has been slowly rolling out a set of features that will help small and medium sized business that have been impacted by the COVID-19 outbreak. These include a “Support Small Business” sticker for Instagram which not only allows users to share a business profile, but it also displays the three latest thumbnails from…
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