Episode 3 *spoiler alert* don’t read unless you’ve watched! The rise of second screening has seen TV become a substantial driver for social media activity. TV and social are complementary. In fact, they can now be seen to feed off each other. Never more so than GBBO on TV…

Episode 2 *spoiler alert* don’t read unless you’ve watched! Since its move to Channel 4, Bake Off has offered advertisers the opportunity to be part of this cake obsessed community for 8 weeks of autumn. After the initial move to a commercial station (which came with some negativity), advertises…

Episode 1 *spoiler alert* don’t read unless you’ve watched! Even before season 10 of Bake Off started, social was alive with intense anticipation. By 7.45, according to Brandwatch data, there were over 24 thousand posts on Twitter from 7,898 authors – suggesting that enthusiasm for the show had people…

Whilst most of the population is settling down to our favourite end of summer programme, Great British Bake Off, community managers are poised, fingers on keyboards, ready to work the show to get their brands noticed on social. And it makes a lot of sense after all the first…