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Social Media Brand Workout

Here at immediate future we like to stay in shape. Whether it’s running the London Marathon or maintaining brand health, we are always on the ball. With that in mind, we put together the following Social Media Brand Workout to help you keep your brand in peak condition. Creating a recognisable identity for your product…

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Twitter versus a competitive Meerkat

“Exciting times for live video streaming” isn’t a term we expected to say this side of 2015 but the rate of new apps being introduced that are able to bridge the functionality gap, (Pan Pan, Nutshell, Hopper, Tworlds) has seen a big increase in the last few months. A gap that certain mainstream social channels simply aren’t fulfilling. Pushing competition, design…

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Is social media real-time making traditional media no time?

Did anyone hear about Madonna’s fall last week? Well, yes I think the whole world did and they heard about it in the precise moment even if they weren’t watching the Brits. #BRITs2015 anyone? The power of social. By the time the newspapers had printed their front covers, and breakfast shows had updated their bulletins…

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The importance of regular social profile audits for brands

How many social networks do you have a personal account on? Now think about how many you actually use on a regular basis – those two numbers will most likely be different, and from a personal perspective that is not necessarily a negative. Now ask yourself the same questions about your brand, your department, or…

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Facebook: The marketer’s friendliest platform?

Would you like to know which social media site offers the top tools to target users, or the best platform for building brand awareness? Look no further as the Direct Marketers Association’s Social Media Council introduces the first ever social media scorecard for the UK… and it may come as a surprise that Facebook has…

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What the +?!

Since it’s inception Google+ hasn’t had the greatest cut through compared to the likes of Facebook, Twitter and Instagram when it comes to the world of creatives. However, the tables are turning and Google+ is starting to enjoy further mainstream success as yet another channel for us to enjoy. No suits required. If you’re still…

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Social CRM: battle of the social login

So often in social media we are concerned with what is happening “in platform” that we forget the bigger picture. Over inflated company valuations that we are so familiar with nowadays are down to one thing – data. G+ is the 2nd biggest social network in the world due to the nature of the proliferated…

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