Why summer is a good time to reassess your social media presence

With the sunny weather dominating London’s climate for the last couple of weeks, the social media world has somewhat quietened. For many people this is a time of holidays, parks, ice cream, beaches, festivals, BBQs and generally taking a rest from the constant flow of data that surrounds our culture. Group activity on LinkedIn reflects…

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The Role of Social in Live Sporting Events #Wimbledon

With the success of the Olympics and Superbowl (a game like rugby except they have to wear padding so they don’t hurt themselves) it is undeniable, that social plays a key role in Live Sporting Events.  The content that can be generated around these events helps to paint a true picture, even the best coverage…

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How to use hashtags on Google+, Twitter and LinkedIn

Hashtags have become the standard way to label social media posts, not only on Twitter but also on Google+ and increasingly on LinkedIn. Monitoring hashtags is an easy way to spot a social media trend and to respond accordingly. However, it is rather unclear what kind of hashtags tend to trend on these three major…

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Google Plus – where is the value?

After casting my eye on the infographic below there was one particular statement that caught my attention… Google+ pages appear in search results for 30% of brand terms searches for  brands with G+ pages (up 5% from Feb 2012) In a bid to do some quick and dirty bit of research into this theory, I…

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Channel 4 boldly ventures into new Social TV spaces

Channel 4 is no stranger to social TV. The broadcaster regularly integrates their TV programmes with twitter hashtags to promote second screen viewing. Moreover, they have 4seven, a TV channel dedicated to showing the most popular TV programmes, where the content is largely dictated by how much buzz and traction shows have generated across social…

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Should we take Google Plus seriously?

A recent study shows that Google Plus is now the second largest social network in the world. According to GWI, there are now 343m people using the platform, and it is hardly surprising. Google is integrating the existing user base of Gmail into G+ and continues to work hard on making one, comprehensive social engine.…

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Choosing and using the right tool from the social media toolbox

As the space of social media continues to grow, so does the general confusion regarding the best ways to proceed with appropriate content marketing strategy. Where do you start? PCMag have published an infographic that provides a useful overview of popular social media platforms. The figures are thought-provoking and help make a couple of conclusions.…

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Why 2013 is the year of Google Plus

Last year Instagram was the new up-and-comer on the social media landscape, exploding onto the scene and earning a $1 billion pay check from Facebook. With 58 photos being uploaded per second and well over a billion photos uploaded to the site as of May 2012, Instagram was clearly the success story of 2012. Just…

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