Why 2013 is the year of Google Plus

Last year Instagram was the new up-and-comer on the social media landscape, exploding onto the scene and earning a $1 billion pay check from Facebook. With 58 photos being uploaded per second and well over a billion photos uploaded to the site as of May 2012, Instagram was clearly the success story of 2012. Just…

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Social media: constantly innovating, occasionally clichéd

For an industry built on innovation and forward-thinking, social media sure has its fair share of metaphors and clichés. Don’t get me wrong, they perform a purpose; they help us metaphorically visualise the virtual. Clicking on a Like button doesn’t necessarily mean anything until you consider that the action demonstrates the user’s engagement with a brand or…

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Some Juicy Google+ Stats & Facts

It’s been over a year since its launch and yet many marketers still don’t quite know what to make of the latest social network, Google+. It’s usually described as the platform for techy geeks (like us!) who have registered a profile and are now expectantly waiting to see whether the network will take off or plateau… The…

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5 Tips to Use Google Hangouts in B2B Marketing

  It’s been over a year since Google released their challenger to Facebook’s rule on top of the social media pyramid, in the form of Google Plus. Launched in June 2011, the search giant hoped that Google Plus could strike a huge blow to Facebook’s dominance of the social media world. While that hasn’t quite…

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How many of your Twitter followers are on Facebook and Google +?

Ever wondered how many of your brand’s Google+ circles are repinning away on Pinterest?  Or how many of your LinkedIn connections also use Twitter?  And just how many global users does Facebook have this week? Wonder no more! Global Web Index has shed some light on engagement patterns across social media platforms. 400 million Facebook users…

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