200710_KH_Ho Ho Ho

Episode 18: Ho Ho Ho! Christmas is trending

  Ep 18: Serious Social – Ho Ho Ho! Christmas is trending It’s social moments and trends that let us understand audience intent. It’s rising interests and topics that enable us to align and drive brand in the category. And it’s changing behaviour that identifies triggers and motivations we can influence. Hence, we are always looking…

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200703_BL_Sounds in Social

Episode 17: Sounds in social

Ep 17: Serious Social – Sounds in social The latest episode of our Serious Social podcast with our Associate Director, Belle Lawrence looked at the role of sound in social media! Listen now for a deep dive into how you can enhance your ‘sound on’ social formats like Stories and Videos. If you’re after more…

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200626_KH_Know Me

Episode 16: Enhancing brand trust with social

  Ep 16: Serious Social – Enhancing brand trust with social Social marketing will not make you trusted if you are not already on that path. But it will accelerate and enhance brand trust. Your strategy is to get your audiences to know you, like you and eventually, trust you. Social is your brand voice, building…

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200619_CJ_Mananging a Crisis

Episode 15: How to manage a crisis on social media

Episode 15: How to manage a crisis on social media  From the planning, processes creation and policy development you may need to undertake, we’re going to explore differentiating between issues management and crisis management and knowing the actions you need to take should a crisis occur. ‘Plan for the worst and hope for the best’…

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200612_BL_Trends

Episode 14: Trends from TikTok to takeaways

Ep 14: Serious Social – Trends from TikTok to takeaways Updates on how user numbers and engagements are growing on certain channels, suggestions about getting started on TikTok and Pinterest, and recent data on sectors like food and drink and travel as the UK starts to tentatively open up again. If you’re after more know-how…

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200604_Downtown_Podcast Artwork

Episode 13: Katy Howell in the Downtown Den with Simon Danczuk

  Episode 13: Katy Howell in the Downtown Den with Simon Danczuks How can social media play a part in growing your business, especially in times of crisis? Katy joined Simon from Downtown, to discuss everything from reach to personality. If you’re after more know-how to break the social boring, subscribe now. Listen on Apple…

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200605_KH_Quick Wins

Episode 12: Quick wins in social will help accelerate market recovery

  Ep 12: Serious Social – Quick wins in social will help accelerate market recovery As we move into recovery, consumers and customers have renewed interest in markets they have abandoned for the last few months. In this episode, we’re talking getting your recovery social media campaign ready. Immediate Future CEO, Katy Howell discusses the strategies…

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200601_CJ_Brands as Broadcasters

Episode 11: Brands as broadcasters

Ep 11: Serious Social – Brands as broadcasters Instead of pitching or even bringing in a broadcaster, become the broadcaster. Gain insight on how to make your live broadcasts rival the messaging and quality seen on BBC News, Bloomberg and more. If you’re after more know-how to break the social boring, subscribe now. Listen on…

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200522_BL_Improving Conversion

Episode 10: Improving conversion

Ep 10: Serious Social – Improving conversion Now is the time to reevaluate how you are gaining social media conversions. Belle Lawrence shares how tips and strategies for how you can best use CTAs, motivation and emojis. If you’re after more know-how to break the social boring, subscribe now. Listen on Apple Podcasts Listen on…

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200515_KH_Social Emotional

Episode 9: It’s time to get social emotional

  Ep 9: Serious Social – It’s time to get social emotional Why and how to be distinctive, empathetic and in tune. Away with the clichés, sad music and mentions of challenging times. Brands need to demonstrate EQ in their social content – Katy Howell explains all. If you’re after more know-how to break the…

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