Timing is everything…

When you have your pictures, links and posts ready, there is one thing that you need to ask yourself. When would be the best time to post? Brands are investing more time and resources into social media, but the timing of your posts are important, making sure that your content is actually visible to your…

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5 LinkedIn group stats you need to know

Activity in LinkedIn groups shows absolutely no signs of slowing, even with the platform’s emphasis on a content rich update feed.  When Facebook made this move with their series of  news feed updates, the groups eventually went, but it doesn’t look like they will be going any where fast on LinkedIn… LinkedIn groups provide an…

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Social media: It’s all about the images!

Photography has become huge, with 10% of photos in the history of the world being taken in the last 12 months! But do you know how important photos are to your online presence? by klynnetrabue. Explore more infographics like this one on the web’s largest information design community – Visually. Not only are there millions…

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Using Social Media Internally for Business – Part 2

I recently wrote a blog post about how social media not only helps businesses on an external level, for brand awareness and product promotion, but also for internal purposes too. The blog gave a brief overview into some of the tools/platforms that can be used internally, however, let’s look a little more closely at why…

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Would your policy stand up before a Tribunal?

When social media and the law collide it can often be a dangerous mix. And with growing numbers of employees Facebook-ing, Tweeting, Pinning, LinkedIn-ing, YouTube-ing and blogging during (and even outside of) working hours it can present a tricky situation for employers to manage. As our recent Social media and the law report showed, businesses…

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Forget one-size-fits-all: It’s time to get personal

I’ll admit it. In the early days of my first PR job I flung my press releases far and wide, hammering as many contacts as possible in the hope that somewhere, somehow, the story would stick. Did it work? No. Did I receive seething emails from journalists informing me that slinky men’s swimming tangas were…

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CEOs and corporate authenticity on social media

Social media continues to revolutionise corporate culture. It opens up new avenues of communication, breaks down barriers between employers, employees and the public, and provides new opportunities for brands to put a human face to their image. CEOs are no exception to this quiet revolution. Customers want to see that even the big bosses are…

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LinkedIn: The best recruitment agency there is?

LinkedIn has a reputation as a place where professionals go to find a job. With an array of new features like LinkedIn Today for breaking news, LinkedIn Groups for discussions and LinkedIn Company Pages introducing a Facebook-esque feel to proceedings, some might argue that its reputation has subsided over time. But that’s not the case.…

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