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Is instagrammability the new advertising?

In our ‘blink-and-you’ve-missed-it’ digital world, social media is leading the way in which most of us receive information. Instagram’s influence continues to grow. The platform topped 700 million monthly active users earlier this year and Instagram Stories reached 250 million daily active users just over a month ago. As we’ve been bragging about recently, Instagram has upped its game…

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Instagram caters to the evolving needs of businesses

Here’s a great example of a social media channel listening to the needs of businesses today! Finally, we are able to see if our content works, measure the brand’s organic presence and optimise accordingly, all within the Instagram app. Since the introduction of business accounts last year, the new development now enables businesses to view…

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You can now share any web links on Instagram Direct

Instagram is so close from becoming the ultimate marketing machine, there’s just one thing missing…web links. The social media platform has launched multiple updates over the last year and the latest takes a big step in the world of social media marketing. Instagram’s Direct feature just got way more appealing with support added for external…

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Pro tips for powerful B2B Social Content – PART ONE

It’s 7pm and you’re still at the office. A posting plan for your company’s social channels stares mournfully back at you. You’ve read phone books that are more exciting. It’s okay, you reason, we’re a B2B brand. Our audience is time-strapped. Professional. They want facts, not fluff. “Out there” content presents a reputational risk that…

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