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What has Instagram got up its sleeve?

The big social media giants, mainly Twitter and Facebook, have been making quite some noise lately announcing constant functionality and advert changes in the last few months. If you need a refresher you can find out more from our previous blogs: Facebook’s Product Ads target specific products to those most likely to buy them How…

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Is social media real-time making traditional media no time?

Did anyone hear about Madonna’s fall last week? Well, yes I think the whole world did and they heard about it in the precise moment even if they weren’t watching the Brits. #BRITs2015 anyone? The power of social. By the time the newspapers had printed their front covers, and breakfast shows had updated their bulletins…

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The importance of regular social profile audits for brands

How many social networks do you have a personal account on? Now think about how many you actually use on a regular basis – those two numbers will most likely be different, and from a personal perspective that is not necessarily a negative. Now ask yourself the same questions about your brand, your department, or…

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Is Twitter going through an identity crisis?

Over the past few days, a number of announcements have come out of Twitter HQ about new features – both for users and marketers. The option to privately message more than one user at once has been a glaring omission from Twitter for years. But with the announcement yesterday that it will be rolling out…

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How to shine on social in 2015

So I attended this Drum event just before Christmas which was all about how to run an agency and be a leader. Half of the session was led by Simon Hartley from Be World Class whose whole business mantra is focused on what differentiates world class performers and leaders. He is an ex sports psychologist…

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Instagram Ads expanding to the UK

Fashion brands are almost always amongst the best in class when it comes to maximising the power of rich and visual content across their digital channels, particularly pioneering activity on visual social networks such as Vine, Pinterest and Instagram. With highly creative, engaging imagery and video content at their fingertips – it would be a…

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#BringBackOurGirls: How social sparked mainstream action

It’s exactly a month yesterday (14 May 2014) that over 200 Nigerian school girls were abducted from their boarding school by local Islamic militia group Boko Haram. The media and western world initially skirted over the story as just another political tragedy in Nigeria’s civil troubles. But when the campaign took to social media with…

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