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Twitter: the new golden child in B2B lead generation?

When it comes to implementing Twitter as part of your B2B marketing and lead generation efforts, it can be easy to presume that the platform is best used for more ‘fluffy’ types of activity. These may be nurturing customer engagement or using it as a broadcast channel to push out marketing messages, such as company updates…

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Activate the ‘trident tactic’ to drive B2B event attendance

All too often driving attendance to events in the B2B world is an afterthought. Companies spend hundreds-of-thousands of ££’s on set-up, stands, design, product and offline marketing and organisation. Then, in the weeks running up to the event, they realise they have not placed enough focus on making their customers and prospects aware of the…

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5 steps to extracting content from your business

One challenge for me day-to-day is helping clients extract the best content possible for their digital activity. When we think about B2B content, we think whitepapers, videos, case studies etc. However, more often than not, the most valuable content is not stored in the form of a document or a piece of collateral created by…

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How to target B2B clients at events on social

With all kinds of summer events on the agenda and the corporate convention season already rumbling away, marketers are increasingly looking for reliable ways to bide the attention of attendees, eager to solidify connection with their target prospects and make sure they stay on their radar to develop a promising brand relationship. Using social media around events…

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5 types of content employees will share. [Infographic]

Getting your employees to share content can be a struggle, but when they do it can pay off in ways that company posts cannot. Generating positive employee shared content is easy when you know how. These are five types of content that employees should willingly share that will boost their profile along with that of…

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The death of the whitepaper for B2B marketing?

Over the last few years, white papers have become extremely popular and effective as a content marketing tool for B2B marketers. With so many companies pushing their whitepapers, we now have a deluge of content. Has the white paper reached saturation point? White papers have gained significant adoption as an effective content tool, mainly due…

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The summarised social journey to B2B ROI

Last week Katy Howell and Tom Ball shared their insight and experiences in b2b lead generation through social. Get up to date on key takeaways from their live discussion here, and discover the difference that creating and distributing valuable, relevant and consistent content can make to attract your target audience – and, more importantly, what…

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