Want your content to succeed on LinkedIn? Go visual

LinkedIn has gone visual. With the introduction of the feature a few months ago to allow companies to post presentations, images and videos on company page, LinkedIn is clearly embracing the shift towards visual content. We all know that LinkedIn is an effective social media network for B2B audiences, but how much? A recent study,…

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From student, to graduate, to employee via social

Students globally are social media nerds, they know all the acronyms and shortcuts to write blogs, postings and a whole lot more. So why are the youth of today so scared of virtual networking to further them in life? I spent a brief time working at Kingston University. I came across students that knew what…

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The arrival of the long awaited LinkedIn groups redesign

Despite the rising popularity of such LinkedIn features as the company page, the influencers section and the newsfeed, LinkedIn groups are one of the most popular features of the platform. Search for any industry, and you will find top groups with their membership in tens and even hundreds of thousands. However, since the introduction of…

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The curious case of the LinkedIn hashtag

    Ever since Chris Messina introduced the system of hashtagging to mircoblogging site Twitter in 2007 its popularity has grown to the point that it has been adopted by competing social media networks and has found a place in pop culture, with TV shows and music videos displaying the metadata tags. In February of…

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Why summer is a good time to reassess your social media presence

With the sunny weather dominating London’s climate for the last couple of weeks, the social media world has somewhat quietened. For many people this is a time of holidays, parks, ice cream, beaches, festivals, BBQs and generally taking a rest from the constant flow of data that surrounds our culture. Group activity on LinkedIn reflects…

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