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Social Media Automation Pros and Cons

  For small business owners, automation tools can be incredibly useful things. But, like all tools, relying too heavily on social media automation will end in tears. Maintaining a brand identity and personality on social media is an important part of the relationship you want to have with your customers, and automation can damage that…

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Finding your influencers through link listening

Knowing your influencers is a key goal for most companies. However, there is no straight forward formula, or right or wrong way to identify these evangelists. Repeated engagements and metrics such as Klout will help in assessing how engaged and how influential they are in their own merit, but without putting in a lot of…

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Enough with the vanity social media metrics!

Brands are demanding results from social media. They want ROI. Quite rightly too. Social has matured and now investment is required for paid and organic (and the content to go with it all). Yet 52% of marketers say they still struggle to prove the worth of social media.  The issue is that there is still…

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What is Dark Social and What You Should be Doing About It

New research undertaken by RadiumOne has revealed that of all online sharing activity in the UK, only 26% is visible and traceable by marketers. A staggering 74% of all online sharing takes place in Dark Social, the term for one line content sharing that denies full web analytics and tracking. Alongside these new figures, mobile…

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It’s About the Data, Stupid (And how to use it!)

It sounds bizarre, but it’s predicted that by 2017 the CMO will spend more on technology than the technology officer will. (Gartner.) Following on our post on the coming age of Social Intelligence, data-driven marketing is here to stay, and many marketers are finding it difficult to cope. Landing your content into the social feed…

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The summarised social journey to B2B ROI

Last week Katy Howell and Tom Ball shared their insight and experiences in b2b lead generation through social. Get up to date on key takeaways from their live discussion here, and discover the difference that creating and distributing valuable, relevant and consistent content can make to attract your target audience – and, more importantly, what…

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Content Marketing Score and LinkedIn resources not to ignore

LinkedIn’s recent set of proposition from their marketing solutions team again illustrates the focus the platform is placing on content, and being the centre point for your daily fix of industry news and views. After announcing widening the publishing platform up to all users, LinkedIn have launched their own Content Marketing Score and associated trending content to…

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