real-time advice

Managing the real-time challenge: where are brands struggling?

What is real-time marketing about? Responding to customers, following trends and ultimately creating a strong, relevant relationship with your audience. It doesn’t sound so bad when you sum it up like that. But real-time marketing is easier said than done. Our research report ‘In the Social Moment’ demonstrates that real-time social requires investment. It is…

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realtime

Why over 50% of brands struggle to get real-time data and insights

Brands know that they need to be monitoring conversations if they are to make the most of real-time social engagement. Our survey, ‘In The Moment’ benchmarks real-time social amongst leading brands. It shows 62% of marketers think the most important best practice is monitoring trends, headlines and conversation. Yet 51% of brands think the biggest…

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myth

The flexible working myth

So this week I am staying away from social media, but looking to gauge responses on topics for staff retention and candidate attraction. Leave a comment below and share what you think about flexible working! This is a sore spot for many people the world over, flexible working, or indeed the fantasy of flexible working.…

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28 free social media monitoring tools

Who hasn’t been trying to monitor their online performance and hit a road block because you can’t access the proper tools? Maybe you’re up to your eyeballs in meaningless figures and graphs? All you need is a little context, some simple analysis, a general overview – but you don’t want to pay through the nose…

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Melting cars, skyscrapers and social media

For a couple of days now I’ve been reading City AM‘s passionate reports on my way to work, about one of the latest scandals in London’s City. This time it is nothing to do with the usual hype around investment banks, bonuses, interest rates and share prices. It is the Walkie Talkie. The skyscraper that…

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The dangers of Big Data and the biases of interpretation

Health services in South West London are in the process of being reconfigured. Which means the A&E department and maternity ward at my local hospital could soon close. Residents have been told not to worry as it will only take 13 minutes to travel to the reallocated wards in Tooting. How was the 13 minutes…

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